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On the 30th of November 2022, OpenAI launched ChatGPT – an AI chatbot which spots patterns in language, learns from its mistakes and provides eerily human conversation. The chatter around this new generation of AI hasn’t stopped since. Fearful of missing their moment, tech giants such as Microsoft and Google rushed to release their own…

An overwhelming show of hands closed out our AI event. Host Martin Veitch had asked the room of assembled B2B marketers to raise them if they had started to introduce generative AI tools at work. When he asked the opposite – if anyone was planning on steering clear – all hands remained in laps. Clearly,…