Tag results

#Unlimited B2B
Adopting AI in marketing? Agencies are the answer
31.01.2024

As we move past the so-called GenAI ‘debate’, marketers are now tackling the next big question: how to adopt AI. They’re looking to bring AI into their marketing organisations, into their teams, augmented into their processes, and with an ultimate view to moving into AI-assisted effectiveness.  Agencies are a vital partner for brands on this…

Read more
The Unlimited B2B 2024 Trends Report
16.01.2024

2023 was a tough year for businesses and consumers.  Economic headwinds and the geopolitical climate gave rise to a lot of uncertainty, but the evolution of new technologies unlocked creativity and inspired innovation.  As we embark on the next year, trends will move at an unprecedented pace and drive change across the workplace, business, technology…

Read more
Our 2023 Charity Retrospective
11.12.2023

This year, along with the launch of our new B2B Tech division, we relaunched our agency values. Bold, Open, Real – and Give a Damn: our values illustrate our drive to create innovative and fresh work, in an open and supportive environment, surrounded by people who really care. As part of our ‘Give a Damn’…

Read more
Winning Minds Awards: November 2023
30.11.2023

Another month, another amazing performance from the brilliant B2B team!  This month, we’re celebrating top designers, and PR teams with impact. PR Minds – Kirby, Emily, Sophie and Caroline  “This team has been incredible in such a short space of time. Naturally, given the short timeframes, it was a bit of a scramble to the…

Read more
Humans vs. Robots: How B2B brands can bring AI into their day-to-day
14.11.2023

The second instalment of our ‘Humans vs. Robots’ event series revealed one clear reality – organisations are on their way to establishing generative AI within their day-to-day work.  And is it any wonder? Generative AI has accelerated far beyond the hype we discussed in our first event. We’ve all heard the claims – it helps…

Read more
Will AI kill PR jobs? 
25.07.2023

On the 30th of November 2022, OpenAI launched ChatGPT – an AI chatbot which spots patterns in language, learns from its mistakes and provides eerily human conversation. The chatter around this new generation of AI hasn’t stopped since. Fearful of missing their moment, tech giants such as Microsoft and Google rushed to release their own…

Read more
Humans vs. Robots: 5 key takeaways from the Unlimited B2B AI content event
14.07.2023

An overwhelming show of hands closed out our AI event. Host Martin Veitch had asked the room of assembled B2B marketers to raise them if they had started to introduce generative AI tools at work. When he asked the opposite – if anyone was planning on steering clear – all hands remained in laps. Clearly,…

Read more