How brands can jump on big political moments

PR professionals have had a busy couple of weeks – though perhaps not quite as busy as the Chancellor. Hot on the tails of the dramatic collapse of SVB and rescue of its UK arm (a story that hit tech like an earthquake) came Jeremy Hunt’s long-awaited Spring Budget announcement on Wednesday 15th.

So much change is dizzying. You’d be forgiven for holding your breath and waiting for it all to play out. But for the ambitious and brave businesses out there, the angles and opportunities are almost limitless. We’ve seen proactive comment shared on everything from the Budget’s ‘levelling up fund’ to the new ‘plan for quantum’, or otherwise offering opinions on the leadership failings of SVB.

Why is it important? An announcement as significant as this has enormous implications for the next few years at the very least, and an effect on a huge number of people and industries. It’s an opportunity to connect to wider and new audiences, and contribute to the debate. As both the press and public seek out expert commentary, our clients have a great opportunity to step forwards. 

To do this well and respond – in near real time – to big political moments, you have to be mindful of the life cycle of the story. And remember this timeline – it might save your left one day:

1. BEFORE: do your research 

The good news is that announcements as big as the Spring Budget require the government to undertake a lot of forward planning. That means you can be certain of a fast-moving rumour mill to help inform your research. 

Contention creates news – and journalists are always willing to hear a different perspective. So, in the run up, ask yourself what aspects of the announcement could be controversial? What claims may need verifying? What are the main sources of debate? 

Until the news breaks, there’s no certainty that what you’re hearing is entirely correct – but that doesn’t mean you can’t prepare. In the days (and sometimes weeks) before a big announcement, keep an ear to the ground and an eye on the news.

Ideally, you’ll have a pre-approved comment on standby prior to any announcement going ahead. Stay on message, but remember that from a journalists’ point of view, the bolder the better. To cut through the noise on such a competitive hijacking opportunity, insights need to be fresh, consequential and even divergent from the main narratives. 

Planning ahead allows you to respond quickly to the news when it does land – and that responsiveness pays dividends when it comes time to pitch. 

2. DURING: have someone ‘on the ground’ 

If the past few years have taught us anything, it’s that none of us can truly predict with any certainty what’s around the corner. No matter how prepared you are, or how comprehensive you believe your research to be, it’s vital to have someone watching the announcement in real time. 

If you’ve drafted a comment beforehand, you’ll be in a better position when most are scrambling to respond – but you still need to be ready to react to any surprises, additions, or last minute changes. 

Additionally, with less pressure on the need to draft and communicate with clients, this time can be used to study the wider context – to stay mindful of the response the news is receiving, and use this understanding to guide your comms. 

Remember to consider what isn’t being said. Sometimes silence on a particular topic speaks volumes – another potential source of debate.

It’s undoubtedly a delicate balance. Being aware of the wider context around an announcement – and the optics involved – are just as important as the message you craft, especially considering the often divisive nature of such political announcements and news stories. 

3. AFTER: don’t lose momentum 

As the ripples from the initial announcement begin to spread, opportunities to comment often pick up, rather than slow down. 

In the days and weeks after any announcement there’s a huge opportunity to take advantage of additional news hooks. This is also the time to tap into editorial opportunities, and land bigger features. 

As the political opposition, industry leaders, and individual organisations measure the impact of news, you’ll often find a wider debate beginning to form. Think feature pieces, letters to editors, and comments on the wider industry are often sought after, provided you have something unique to add. 

As momentum builds, and stories spread, it becomes more vital than ever to keep focused in order to capitalise on opportunities as and when they arise. 


So there you have it. Don’t shy away from political moment. Navigate them well and your impact can be stratospheric. 

Have a comment that needs to be heard? 

If you’ve got something to say – let’s talk. We’ll help you define your voice, sharpen your story, and get your messages out there.

Reach out to our Business Development Manager:

Or contact


In case you missed it: 5 key takeaways from MWC ‘23

After the interruptions of recent years, you might have thought that trade shows were dying off. If Mobile World Congress 2023 is anything to go by, in-person events are back.

This year’s MWC welcomed a staggering 88,500+ attendees, from 202 countries and territories, there to hear from 2,400+ exhibitors and 1000+ speakers. Forgive the number dump, but it’s the clearest way to demonstrate the scale of the event. It is a very big show.

Packed full of gadget demonstrations, debate and thought leadership, MWC is a hotbed of news, innovations and trends. As expected, this year the floor displayed innovations in AI, AR, VR, mobile phones, headsets, batteries, 6G… and much more.

According to Paolo Pescatore, a Tech, Media & Telco Analyst at PP Foresight, there was “no real standout innovative tech” this year, but a few common themes definitely caught our attention. So, here are five, quick takeaways from MWC 2023:

1.    It’s better being green

Sustainability remained a key focus for many of the exhibitors. In the most recent Global Trends 2023 report, 80% of telcos rated energy efficiency as either important or extremely important to their planned upgrades.

Unsurprisingly, then, it was clear that the industry has made significant progress towards more meaningful and scalable solutions, ultimately making greener decisions more accessible for consumers.

We saw companies such as Bioo showcase nature-powered tech like their Bioo Panel – a ‘biological battery’ which uses soil to generate energy and save water – while Nokia unveiled a partnership to deliver more sustainable chip architectures.

2.    Developers unite!

The Open Gateway initiative launched by the GSMA during the first day of the conference signals a significant shift in the way the telecoms industry designs and delivers new and innovative services.

The Open Gateway comprises a framework for APIs for universal networks. The aim is to unite the telecoms industry around open APIs – allowing cloud providers and developers to launch and update services faster, using a single access point model.

The move turns networks into developer-ready platforms. Expect to see more on this in 2023.

3.    Networks and speed

As expected, 5G featured prominently – though there was a sense amongst attendees that it had yet to prove itself to be the profitable revolution telcos had hoped for. “Speeds are not what will ultimately sustain pricing premiums (and therefore revenue growth),” the GSMA reported (via IBC). “A ‘wow’ factor is required to attract new customers or incentivise existing ones towards higher spend.”

There’s hope that this ‘wow’ factor could be delivered by the range of AR and VR technologies on display. The Metaverse is expected to continue growing through 2023, and exhibitors showcased a diverse range of applications – from flight simulators to avatar-based virtual meetings.

6G was mentioned, too, though it did not feature heavily – with network providers focusing more on applications across the metaverse, and enterprise-focused developments like private networks (which arguably received more attention than 5G).

4.    A changing of the guard?

A new brand is not news. But it might signal something bigger?

Nokia’s rebrand captured the limelight – the brand is apparently now ready to ‘[unleash] the exponential potential of networks’ – but there were rumblings of reinvention under the surface of telecoms businesses, too. There were whispers heard throughout the event of upcoming CEO transfers – though little is known about who, where, or when. This is “one to watch closely over the next 6-12 months,” said Paolo.

It’s difficult to know how significant the changes could be, but a telco industry shake-up might be heading this way…

5.    Are big names playing ‘fair’?

As expected, the fairness debate concerning the funding of network infrastructure developments raged on. Attendees heard from both sides – from speakers including EU Industry Chief Thierry Breton, and CEOs from Orange (Christel Heydemann) and Netflix (Greg Peters).

A proposed solution is the ‘fair share’ involvement of tech giants, who would be charged alongside consumers for the data used by their apps. The top six tech giants generated over 55% of all telecom networks’ traffic, according to a report from the European Telecommunication Network Operators’ Association.

Unsurprisingly, these big tech players are against being required to financially support the rollout of telecoms infrastructure. Some have raised concerns about its potential to weaken European net neutrality principles, which are designed to ensure all internet traffic is treated indiscriminately.

Netflix CEO Peters dubbed this initiative an “entertainment tax.”

The European Commission launched a 12-week consultation in February, open for contributions until the 19th May 2023.

It’s a thorny topic, there’s no doubt about that. Keep an eye on this space!

Ready to influence the next big debate?

If you’ve got something to say – let’s talk. We’ll help you define your voice, sharpen your story, and get your messages out there.

Reach out to our Business Development Manager:

Or contact


Spotlight On Creativity: Love Your Pet Day

February 20th is National Love Your Pet Day, a day for  us to share our love with our furry friends of all forms – whether it be cats, dogs, birds. In honour of this day, I wanted to share a short blog about my love for dogs and live dog drawing events I run on the weekends. 

I’ve been surrounded by dogs all my life. Growing up as an only child they’ve always been the sibling, playmate and partner in crime. This passion for animals is also shared with my family. Starting with pet sitting for neighbours and family friends, it has continued with creating an animal sanctuary for hedgehogs, birds and field mice which we found injured in our garden or the neighbours’ garden. 

This passion for animals, and especially dogs, has carried through to now. During the day I’m a senior digital designer within the Comms Studio at Nelson Bostock Unlimited creating wireframes, UX thinking, and UI execution for various clients. However outside of work I have a huge passion for illustration, specifically pet portraiture. I started drawing dogs from a very young age and now run live dog drawing stints at pubs around London on some weekends. These live drawing events help me with sketching under time pressure. I sketch each dog portrait within 30-45 mins. This aids my sketching skills for our clients when it comes to developing quick ideas for logo designs, key visual mock-ups for new business pitches and wireframe concepts for digital projects.  It’s also a brilliant way to explore my creativity onscreen and offscreen.

See some examples of my live dog drawing portraits below:


Meet Ibby – our latest Winning Mind

Meet Ibby the latest to scoop the prestigious Winning Minds Award (alongside Katy) Ibby only joined us in August last year but has made a huge impression so far and we can’t wait to see what else she brings.

Why did you pick a career in PR and Communications?

I had previous ambitions to be a journalist and stumbled into PR while on the hunt for journalist jobs. For me, PR allows me to work on my passions outside of writing, including event planning and in-depth research which I love. I also enjoy how social of a job it is.

What’s the best advice anyone has ever given you?

Don’t sweat the small stuff. Learn from your mistakes and move right along.  

Tell us a bit more about your interests – how would you spend an ideal Saturday afternoon? 

My ideal Saturday afternoon involves rolling out of bed at noon, probably after a healthy five hours sleep from the night before, meeting up with friends for a lazy brunch and a wander round some museums or an art gallery with a massive black coffee. Maybe a hot yoga class if I’m feeling particularly energetic.

And what are your hobbies?

I enjoy standard grandma activities like crochet, painting ceramics and looking after my plants! But I also play a lot of video games and love going to festivals and raves on the weekends as I adore live-music. Working on Canon has made me very keen to try photography – watch this space!

What’s one thing that people should know about you?

I regularly consider breaking my decade of vegetarianism for tuna.

What’s one thing that would surprise people about you?

I survived abseiling down the ArcelorMittal Orbit at Stratford to raise money for the National Autistic Society – I’m terrified of heights and screamed pretty much the entire way (I owe an apology to everyone within a mile radius).

What makes you a Winning Mind?

Honestly, I was super surprised to win! But I persevere and try to be adaptable to rolling with the punches on everything from byline tweaks to client changes.

Any advice for future Winning Minds contenders?

Your unique perspectives are wonderful and sharing them with your teams during brainstorms is even more wonderful. Don’t be afraid to speak up, own actions and manage up.


Fresh Perspectives: What’s Inspiring Us At Nelson Bostock?

Where do great ideas come from? Often, it’s hard to tell.

They can burst into existence in a moment. Or they can come together slowly, flowing between teams of creatives and gathering steam with each new iteration.

At Nelson Bostock, our lifeblood is finding original ways of telling our clients’ stories, getting them noticed, and helping their brands stand out in a crowded market.

Our mission is to bring life to innovation. We gather countless views, from across the creative, political and business worlds, to generate new ideas for our clients – and make them real.

With that in mind, we put a question to our team: what’s helping you stay at the forefront of your field right now?

We got back podcasts, newsletters, blogs, YouTube channels and more. So, to see what inspires our team to deliver fresh campaigns, year on year – read on…

Will Hart, Group Managing Director

It’s worth listening to the A16z podcast, from Andreessen Horowitz, the San Francisco-based venture capital firm.

Discussing tech and cultural trends, it can be hit and miss, but covers important issues by speaking with some of the heaviest hitters in the business world and beyond.

I find it can be very useful in providing smart, relevant content for conversations with senior clients.


I also regularly listen to the Rest is Politics podcast too, from Tony Blair’s former spin doctor Alistair Campbell and former Tory MP Rory Stewart. It covers politics, but much else besides.

It’s currently the number one podcast in the UK, and basically essential listening on what’s going on in our country – and in global geopolitics.

It feels vital to be up on the latest they have to say about everything (the News Agents podcast is the key competitor and also very good).


Finally, there’s the Sensemaker podcast from Tortoise Media. It’s another one that can range pretty far and wide in terms of content, but it’s great for in-depth briefings into the crucial business, cultural, political issues of the day.


Roi Perez, Social Media Account Director

I love reading No Mercy / No Malice. It’s a weekly series of articles from Scott Galloway, Professor of Marketing at NYU Stern, where he shares his take on tech and relationships in the digital economy. 

Scott Galloway is a famous marketing academic, strategist and writer. I like reading his books, blogs, and newsletter because he looks at wider behavioural trends and anthropological factors, and how they might affect people’s interactions with brands – and each other. 

Increasingly, clients rely on their own data sets to inform them about owned brand performance. They have access to more and more tools, and more data sets.

This series arms me with insights they might not know, so I can help them navigate the rapid pace of change we’re seeing in the marketing landscape at the moment.


Dan Wong, Senior Content Producer

I follow a YouTube channel started by one of my all-time favourite photographers, Alec Soth.

Alec Soth is a renowned photographer, but he’s also a photobook enthusiast. He started the YouTube channel in 2021, and posts to it rather sporadically.

His videos are usually a deep dive into a photobook, or themes related to photography. I think the book form is the best way to appreciate photos, so this hits the spot for me.

Alec is an artist who really understands the language of photography, and how the right sequence in a book can really open up a concept, tell a story, or engage your imagination.


Geraldine Mollard, Design Director

I find Pinterest Predicts gives a great behind-the-curtain view into consumer activity and emerging trends. The app makers predict topics that will blow up on social media apps based on previous searches.

When people use Pinterest to pin their favourite outfits, seek out inspiration for their next hairstyle, or hunt for ideas to celebrate their granny’s 100th birthday, Pinterest gathers that data to create an informative source of data about people’s current interests.

The research can be filtered by audience, brand values or categories. I get valuable inspiration and market insight every time I stick my nose into it!


Liam Machin, Copywriter

I would recommend taking a look at the Digital Quadrate Instagram page. The page’s bio says it all – ‘helping you learn something new today’. It delivers super simple videos with a bunch of useful websites for both personal and work use.

Although I do love their suggestions to explore indie websites that let you watch 90s TV on a simulator, the website has loads of handy tools when you’re working on something creative. It also gives really helpful shortcuts and pointers if you’re working on a big project that needs design direction, for example.


Additionally, I really enjoy The Marketing Meetup, a super informal content hub and community. It’s brilliant, and filled to the brim with incredible educational resources all about marketing.

It offers many bitesize marketing tips and a really digestible newsletter with insights from the many events, webinars and blogs they produce across the year.


Get in touch – how can we tell your story?

Of course, that’s just a small snapshot of where our team finds inspiration. Ideas spring from all sorts of unlikely places. But some of the best ideas – the winning campaigns – emerge from our collaboration with our clients.

So, if you’ve got something to say – let’s talk. We’ll help you define your voice, sharpen your story, and get your messages out there.

Reach out to our Business Development Manager:

Or contact


Meet Katy – our latest Winning Mind

Last month Katy scooped our monthly Winning Mind Award.

The Winning Mind Award celebrates when people are living and breathing our agency’s values; Ambitious, Open, Proud, Honest and Creative.

So we talk to our resident Texan on her career path, her perfect day and why she gifted someone a frog!

Why did you pick a career in communications / content?

I stumbled into tech start-ups and started my content marketing path from there. I see content marketing as storytelling with a purpose; finding out what makes people tick and acting accordingly.

At the cornerstone is solid communication. One of my first jobs ever was to socialise young racehorses and, as it were, communication is key to that, too. Communicating with horses teaches you a thing or two about communicating with people: be perceptive, be intentional and be consistent. I love the blend of creativity, organisation and analysis that comes along with that, in a job that is never the same and always challenges you.

What’s the best advice anyone has ever given you?

My mom used to encourage me to “push past the awkward” when I dug my feet in about doing something that I found difficult or embarrassing. Although frustrating at the time, it’s something I still heavily lean on as I continue to embrace that on the other side of daunting, scary, uncomfortable experiences is progress. 

How would you spend an ideal Saturday? 

My ideal Saturday would kick off with a morning stroll through the farmer’s market (with a large Americano in-hand) followed by brunch with friends; somewhere with a bustling atmosphere and good vibes. We’d wander through a few thrift shops — hopefully taking home some surprise gems — before a long, winding walk home to settle on the sofa for movie night. 


And what are your hobbies?

Aside from riding horses (which I don’t get to do as often these days), drinking coffee and long walks, I love live-music and sometimes dabble in digital photography. 

What’s one thing that people should know about you?

That so many cliché things came to mind when I read this question (I’m from Texas, vegan, terrified of driving etc…)

Immediately after those, I had a very random intrusive thought to share the fact that I had a joint Sweet 16 birthday party with my best friend where I gifted her a live frog in front of all of our closest friends. She had a phobia of frogs. 

I kept the frog, we’re still best friends — take from that tale what you will.

What would surprise people about you? 

I spent a semester studying abroad in St. Petersburg, Russia polishing my now non-existent Russian language skills. It’s such a beautiful place, I feel fortunate to have gone before recent events put Russia where it is now.

What makes you a Winning Mind?

All of our minds are unique, and can work together to do amazing things. My nominator pegged ‘proactivity’ and ‘team spirit’ — half of which I have to credit to my Texas roots.  

Any advice for future Winning Minds contenders?

Listen to your gut and take the risk. 


Webinar: CMO Priorities in 2023 featuring WW, Vodafone and Barratt Developments

Following the release of the CMO Barometer report, UNLIMITED brought together a star-studded panel to discuss what will be key differentiators for businesses in 2023, how agency relationships will continue to evolve and the importance of creativity. 

More than 450 CMOs across eight European countries were interviewed about their key priorities as we head into 2023.

Whilst the term ‘digital’ is quite ubiquitous and has been thrown around pretty nonchalantly for a number of years, many businesses are still finding difficulty in understanding how to prioritise their efforts.

Most modern customers – whether consumers or businesses – are digital natives. In order to succeed in a digital world, your team’s ability to unearth creative solutions is vital as the demand for online attention only increases. 

Hosted by TMW’s very own Chris Mellish, the panel featured insights from: 

  • Tony Miller, CMO / VP of Growth & Performance Marketing at WW (formerly Weight Watchers)
  • Natalie Sylvester, Head of Marketing Communications and Base Engagement at Vodafone
  • Jeremy Hipkiss, Group Customer and Change Director at Barratt Developments

Catch up with this exclusive panel webinar here.

PRIORITY: Continued understanding of target audience and individual channel value

Given the current economic climate, many marketing teams might be expecting a budget cut in the new year. This makes applying the right performance analytics to effectively understand where your customer acquisition is taking place even more crucial.

“We use MTA (multi touch attribution) models to really get under the skin of what is that right mix for us,” said Tony Miller

“Budgets can change from month to month or quarter to quarter in terms of how much we have available to us to spend and we’re constantly having to rebalance channel attribution and performance accordingly.”

By taking into account an entire user journey, including user-level data and cookies, Miller said his team is better positioned to measure the cross-channel impact of advertising.

WW takes data analysis a step further by using multi touch attribution (MTA) models to better quantify its customer lifetime value and acquisition costs in order to optimise its overall spend.

“If we were to see a cut in budgets for whatever reason, having that clear understanding of what are the best channels to cut is invaluable so we can bring the right audiences in that will ultimately stay with us the longest,” Miller concluded. 

Over at Vodafone, self-serve is viewed as a highly cost-efficient way of gaining data on customers and ensuring a clean user experience. 

With the numerous potential avenues for cross-selling and upselling, the telecommunications giant has to balance their end objective with not being too demanding and risk harming its reputation or losing a customer. 

Natalie Sylvester explained: “It’s one of our main focuses at the moment to see how can we improve that journey more. I think the biggest challenge that we probably face certainly with our base of customers is that we have a lot of older customers.”

“For us, understanding what channels are best to encourage that older audience on why digital is the best format to engage with us is pivotal to success. Making that journey as simple as possible after that is just as important.” 

PRIORITY: The creative conundrum

The CMO Barometer report supports the agenda around the importance of creativity in order to see considerable success with 92% of those interviewed highlighting creativity as ‘essential’. 

Despite this, only 40% of CMOs reported creativity was felt to be a lever for delivering our ROI so building a case for creative-first campaigns can be difficult. 

“We need to continually understand all digital channels, how people respond to the content within them and evolve with this in mind,” said Jeremy Hipkiss.

“To give an example from our own creative perspective, the most important factor is that someone is interested in buying a home. So the quality of that imagery and how emotionally people are going to respond to one image versus another image can be the difference between a successful campaign and a disappointing one.”

Insight into the impact of different outputs allows businesses to optimise their processes and enable more precise use of creativity, ultimately leading to a better ROI. 

Creativity often requires a willingness to make mistakes and be wrong however it’s in every organisation’s best interests to keep any failures to a minimum. 

Miller believes if a business has a culture around creativity and the right tools in place to be able to measure success, creativity can be a game changer in establishing that emotional connection with consumers.

“I think creativity and emotional storytelling is so important for any brand these days as consumers are so savvy now. They’re really scrutinising what brands and partners they want to connect with and stay loyal to and looking way beyond just the functionality of the product that you’re serving or the service that you’re offering,” commented Miller.  

“Creativity is what is going to unlock that emotional connection. People’s ideas will change continuously but investing in creative outputs, the right imagery and messaging allow you to learn more about both your business and potential customers.”

To learn more about the study and see the facts and figures behind the report as well as what brands should be taking stock of in 2023 and beyond, click here.


Stories of Creative Inspiration: ‘Yinka Ilori: Parables for Happiness’  

By learning more about diverse works of art, history, and culture we believe our team can better stimulate their creativity and spark new ideas for our clients. NBU’s designer Hannah Ginno details her recent visit to the London Design Museum and thinks about how B2B companies can create more fulfilling event experiences.  

The Design Museum’s second floor balcony is currently packed full of colour and pattern, recognisable as the work of Yinka Ilori.  

Yinka Ilori is a multi-disciplinary artist, heavily inspired both by his British-Nigerian heritage and his fascination with culture.  

He is well-known for his obsession with colour, specifically how it triggers memory, relates to culture, and aids in the release of personal expression. These three main points are repeated throughout the exhibition. The viewer is guided around the four walls of the building, packed with rich art and design from the top of the staircase.  

Given how much textiles influence Ilori’s work, it’s refreshing to see genuine connections made between them and Ilori’s own family and culture. 

This is evident in an introductory piece, which features a photograph of Ilori’s Grandmother, dressed in rich fabrics and smiling brightly. A nearby caption referred to her as “the real queen of colour,” a touching dedication given Ilori’s obsession with colour.  

Following that is a selection of textiles each with its own patterns and stories which help to inform Ilori’s own diasporic designs in furniture, painting, and public spaces. 

Many of the items on display, some by unknown authors, have inspired Ilori’s practise. Vinyls, magazines, fabrics, and even a Djembe drum are among them. The drum, in fact, was a favourite of the school children who visited the Museum at the time.  

What I liked best was how the beat echoed throughout the atrium with each child who discovered the Djembe and began playing, adding to the experience and ‘play’ nature of Ilori’s exhibition. 

Ilori places a high value on the concept of play especially during the formative years when ‘storytelling’ can reveal the greatest ideas and adventures.  

Recognising the significance of this may explain his work in shared spaces (e.g., Flamboyance of Flamingo Playground) in bringing joy to communities.  

I was particularly taken with ‘Colour Palace,’ built for the 2019 Dulwich Pavilion because of its thoughtful repurposing of the space.  

Ilori’s emphasis on community and culture is not superficial; after deconstructing the wooden pavilion, the bright slabs were cut to size and distributed to local schools. These were delivered with specially designed flat-pack instructions so that children could build their own planters allowing the story to live on in these public spaces. 

It’s refreshing to see artists not only considering the value of community but also their responsibility in supporting the efforts of sustainable practice. 

There are several great exhibits currently on display at The Design Museum, but I fully recommend spending some time on the second floor with Yinka Ilori’s Parables of Happiness.  

What can businesses learn from this exhibition?  

Hosting a live event can be incredibly valuable for any organisation looking to develop brand, reputation and relationships.  

Ilori’s ability to bring in a variety of multimedia features ultimately all adds up to an incredibly compelling exhibition and for businesses to succeed in hosting events, it’s worth considering what factors make a great event.  

Although this is an exhibition at a museum, it is a celebration of work, and any industry or company event should be similar.  

Incorporating well thought out multimedia elements can transform the audience from attendees into participants – engaging with them more effectively than just a PowerPoint presentation and a speech. 

For example, the design museum collaborated with Ilori on a Spotify playlist specifically for the event – perhaps if you’re a B2B music software provider you can setup a collaborative playlist asking each attendee to suggest one song? 

Give attendees a true sense of your company’s culture through the magic of multimedia and leave them wanting to learn more or, better yet, collaborate. 

Bring colour, bring technology, bring action!  


Major promotions at UNLIMITED Communications and Nelson Bostock

We are delighted to announce some significant promotions that will supercharge UNLIMITED’s Communications Division into 2023.

Led by Will Hart as Group MD, with Nelson Bostock and Fever alongside Health Unlimited led by MD Clare Peck, we are excited to share that:

Jo Chappel, Fever PR’s multi-award-winning creative has been promoted to Executive Creative Director for UNLIMITED Communications.

Caroline Coventry has been promoted to Deputy MD of Nelson Bostock, assuming responsibility for both tech sector growth and developing the combined Nelson Bostock and Fever offering. 

Abbie Hughes has been promoted to Head of Consumer, managing the Fever brand and the consumer business.

Tim Lines moves up from his Director role in Nelson Bostock to focus on business development, new business and marketing across the Nelson Bostock and Fever brands.

To further drive integrated work, the three agencies will be supported by a new Integration Engine led by Nelson Bostock and Fever legend Lucy Watson. Lucy’s team of specialists sits at the heart of the division and will allow clients to tap into Human Understanding insights, planning and creative, social, media, content strategy and production, and design capabilities.

These appointments follow a raft of new business wins and build on our existing strengths in creative brand campaigns and reputation management.


Meet Liam – our latest Winning Mind

Having joined us a little over a month ago, Liam has only gone and scooped Nelson Bostock’s Winning Mind award for October. What an impressive start? Liam tells us how he swapped journalism for Comms and how Flaming Hot Monster Munch are life 😋.

Why did you pick a career in PR and Communications?

Writing and storytelling is something I’ve always enjoyed as you can be involved with every touchpoint of the creative process. As for PR & comms, coming from a journalism background and after my time at a start-up that worked closely with their PR team, I wanted to understand the other side of the coin!

Why did you pick a career in PR and Communications?

Consistency beats everything. Turning up every day with the right mindset of doing the best that you can – nothing can beat it.

Tell us a bit more about your interests – how would you spend an ideal Saturday afternoon?  

My ideal Saturday afternoon would probably consist of exploring different areas (and pubs) around London but right now it’s all about watching the World Cup!

And what are your hobbies? 

My main interests are around music. Whether that’s attending live events or trawling through playlists and discovering new artists to share with whoever’s interested.

What’s one thing that people should know about you? 

Big fan of Flaming Hot Monster Munch.

What’s one thing that would surprise people about you? 

I once wanted to go into acting, the highlight being part of Derby Theatre’s production of Kes.

What makes you a Winning Mind?

It was a surprise to win if I’m honest! But having the willingness to get stuck into tasks and help wherever possible is important.

Any advice for future Winning Minds contenders?

Everyone does an incredible job to go above and beyond for both clients and teammates. Always keep an eye out on where you can contribute ideas as the company will always support creativity.