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2023 was a tough year for businesses and consumers.  Economic headwinds and the geopolitical climate gave rise to a lot of uncertainty, but the evolution of new technologies unlocked creativity and inspired innovation.  As we embark on the next year, trends will move at an unprecedented pace and drive change across the workplace, business, technology…

Last week NBU towers was host to a fascinating event. Industry experts came together to discuss how the next generation of B2B researchers are influencing the ever-changing B2B buying process. With insights from Google, marketing industry analysis house Econsultancy, security brand AVG and B2B Marketing magazine, we explored the challenges brands face in aligning communications…