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Through 2022 we can expect to see a range of new automotive brands coming to the UK, from Nio to Byton to Rivian. While many of these are either electric brands from established automotive manufacturers or start-ups, perhaps the most interesting new entrant to the car market is Sony, which earlier this year unveiled its…
There’s a growing recognition that the technology sector is responsible for mountains of e-waste and the consumption of energy and natural resources. But the world is also expecting tech to be the source of innovation which can halt the crisis. In our first episode of Sustainable Sessions we look at what tech companies need to…
What are the barriers we need to overcome to achieve sustainable mobility? In episode two of Mobility Bytes our tech-experts discuss what it will take to encourage people out of their cars and on to more sustainable modes of transport. We all have a stake in the debate. Let us know your thoughts.
Amazon’s latest decision is bound to take shoppers by surprise. The company recently announced that it will no longer accept UK-issued Visa credit cards from January. Why? According to Amazon, the main driver was the high fees charged by Visa for processing payments, which increased drastically this year. Since then, fresh claims have also emerged…
Last month’s Winning Minds Award went to both Ellie Hattersley, an NBU stalwart, and the excellent Lydia Richmond who joined us just a few months ago. We sat down with them this week to find out more about their passions, motivations and why a career in PR. Why did you pick a career in PR and Communications? Lydia Richmond: For me, it comes down to being creative. Comms is incredibly…
What has soap got to do with self-confidence? Or fizzy drinks got to do with the black rights movement? Almost every big brand today has begun campaigning to become associated with something beyond what they ‘do’. Whether it’s Skittles associating itself with Pride, or Starbucks with the refugee crisis, every big brand worth their salt…
Last week, one of our colleagues went to Lisbon, for a client event at WebSummit. Everyone was giddy. Abroad? On a plane?! It’s like you’re in Mad Men! We’ve spent so long inside our own houses that going abroad still seems wild, even more so if it’s for work. After a year of broadcasted events…
Barclaycard launched a new TV campaign last week which mocks ‘cool’ Buy-Now-Pay-Later (BNPL) players like Klarna. Partnering with pop queen Grace Jones, the campaign tagline reads “Why does everything have to be cool these days?” And you probably know exactly what they’re talking about. Klarna has enlisted a slew of celebrities including Snoop Dogg and…
We often talk about “finding a hook”. Something that will make a story feel really timely and relevant to the audience – and therefore be widely seen and shared. #Cybersecmonth is a campaign run by the EU (and US Government in tandem) in October to raise awareness of cybersecurity threats and how people can protect…
We turned the camera on our team to find out what they’re most excited about when it comes to technology and innovation. This is clearly a passion point for us. We love to tell stories about innovation but also look for ways to innovate from within. Look out for more from us on this subject….