High Growth companies bring change and disruption. We build reputations for some of the world’s most exciting and ambitious technology brands.
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High growth
Author: NB Team
Reach senior IT managers through social
To help Equinix reach its audience of senior IT management, we developed a social community programme that connects customers and prospects with events, trends and insight across Europe.
Drive positive press coverage for Canon’s product across 30 EMEA markets
As one of the world’s most recognisable brands, Canon’s presence at premium, pan-European trade events such as Integrated Systems Europe (ISE), NAB, photokina and International Broadcasting Convention (IBC) is essential for its brand and product awareness, sustained customer relationships and the industry’s purchasing cycles. To drive awareness to Canon’s product line-up, NBU orchestrates a hard-working media briefing programme to support 30 markets in EMEA, including the development of product messaging and launch materials, spokesperson media training, thought-leadership content and on-the-ground event support. For more than 10 years, NBU has helped Canon launch and secure positive coverage across the full spectrum of the professional imaging business – from DSLR cameras to broadcast quality lenses and projectors.
Launch the “UK Connected and Automated Roadmap to 2030” the first of its kind, to industry, academia, government, and media.
To launch the ‘UK Connected and Automated Roadmap to 2030’, Nelson Bostock orchestrated an event at the Science Museum to capitalise on its exciting autonomous vehicle installation. The Minister for Business, Energy and Industrial Strategy launched the roadmap and presented to a full house of mobility stakeholders and press.
Through a programme of media relations and strategic thought leadership campaigns NBU secured 180+ pieces of broadcast, print, and online coverage, secured briefings with The Economist, The Observer, and Bloomberg, secured and hosted briefings at CES and MWC, and developed a story around the phasing out of motorway signage nicknamed “naked highways” which gained pickup in 16 countries.
Make SHARE NOW a part of the conversation around London’s changing mobility landscape
Nelson Bostock worked with SHARE NOW to identify the issues which are going to affect Londoners the most, and developed robust consumer research stories to give SHARE NOW a voice in the media on these issues. We also developed a story around how public transport strikes in December 2019 would affect over half of Londoners.
NBU delivered national media coverage with the Daily Express and key trade publications including FleetPoint, Fleet World and Automotive Management, secured media briefings with VOGUE and Forbes as well as reviews with Vanity Fair, and engaged with influencers like Gadgetsboy to raise SHARE NOW’s profile among key audience demographics.
Build Twilio’s profile among developers to position it as the first choice to work with.
To connect with a savvy and sceptical developer audience, authenticity was key. Nelson Bostock tracked calendar events and emerging issues on community forums to create stories that would land.
Nelson Bostock delivered 40 pieces of tier one coverage, including The FT, BBC, and CNBC, and a 100% increase in developer signups on the day the BBC piece went live.
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Apptio: Creating a new category
Create air cover for Apptio and the discipline of Technology Business Management (TBM) in Europe
Acting as a hub for European PR, Nelson Bostock developed a localised campaign centred around key subject areas. We told stories via strong opinions backed by credible research.
We put TBM on the agenda of European journalists, securing over 60 pieces of European national and trade coverage, including Computer Weekly, IDG, ITPro, Le Monde Informatique and CloudComputingInsider.
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Zuora, A Nation Subscribed
Create a new category leader.
Zuora is driving the biggest consumption shift in the 21st century: from buying products outright to subscribing to services. But while many of us will have interacted with Zuora’s technology, not many will have heard of the company.
Our challenge was to change this, raising awareness amongst a large, national audience and building Zuora’s profile as the undisputed Subscription Economy thought leader.
Nelson Bostock used consumer research to craft original, eye-catching storylines that delivered unprecedented levels of coverage – including breaking into the UK nationals for the first time.
Be THE one-to-watch in fintech
We have been working with GoCardless since 2019 to support the company’s amazing growth.
In that time, our core objectives have stayed the same: to be seen as THE one-to-watch in a dynamic fintech scene; to be more visible to its core business audiences (CFOs and finance teams, business owners and entrepreneurs); and to strengthen relationships with partners like Zuora.
Nelson Bostock’s press office delivers a constant drumbeat of media engagement – from news and profiles to thought leadership and creative campaigns – that showcases GoCardless as a leader in payments with the world at its feet.
As GoCardless continues to evolve and reposition for the future, we remain its partner for growth.
Help Toshiba, one of the world’s most recognisable brands, reposition itself as Dynabook, a 30-year-old start up.
For more than 30 years, NB has helped Toshiba launch and secure positive coverage cross the full spectrum of its B2B portfolio, from laptops to edge computing and smart glasses.
We orchestrated a hard-working proactive UK press office and device review programme targeting B2B tech and channel media, to support the rebrand and to position Dynabook as a new and agile business. We secured rebrand coverage with tier one tech and channel publications, device announcements and reviews, and interviews with Dynabook executives, that positioned the business as a “30 year old start up”. This was supported with a pan-EMEA social campaign, and digital advertising in key markets including the UK and DACH.