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#B2B
Can SEO power your digital PR strategy?
20.03.2025

The latest episode of In Conversation is now live! Tune in as our SEO specialist, Rejoice Ojiaku, explores how SEO strengthens Digital PR—and why combining them is the key to maximising impact. Alongside our host, George Pope, they will explore: Watch the full episode here.

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Celebrating Rejoice Ojiaku on the 50 Black Women Gamechangers in Media list
26.03.2025

We’re incredibly proud to celebrate Rejoice Ojiaku, our brilliant SEO Specialist, for being named one of the 50 Black Women Gamechangers in Media by The Media Leader UK in partnership with Join Our Table—a platform dedicated to recognising and celebrating the achievements of Black British women in media. This prestigious award honours trailblazers who are driving meaningful change, amplifying diverse voices, and shaping…

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B2B marketing in 2025: We ask the experts
19.12.2024

What’s next for B2B branding and customer experience? Econsultancy spoke with four B2B experts to explore trends shaping 2025—like the rise of generative AI, budget challenges, and how brands connect with their audiences. B2B branding is evolving and our Managing Director, Lucy Watson, shared her predictions on how emotional resonance and AI-driven insights will be…

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Why daring to ditch fear creates a distinct advantage 
15.07.2024

You can’t safely go where no-one’s gone before.  There’s a silent killer that’s been stalking the B2B marketing world for years now. It’s not AI. It’s not dwindling budgets. It’s not a lack of appetite for content. It’s dullness. Dull, boring B2B. And that’s because too many brands play it safe in a market where…

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The media reshuffle: lessons from our panel
03.04.2025

A few weeks on from our panel event, The Media Reshuffle: Where is B2B Conversation Going? and we’re still reflecting on the valuable insights shared by our experts. During the event, we explored the shifting landscape of B2B communications, from the changing role of social media to the growing influence of B2B influencers and the…

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Unconscious Bias: Can AI Help?
09.07.2024

For years, ‘unconscious bias’ was understood to be a distinctly ‘human’ problem. Now, with the increasing uptake of AI, and on the heels of suggestions it could solve our bias problem, understanding where the human influence in AI ends is more important than ever.  Can AI help? Unconscious bias is a key term in conversations…

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Should Business and Politics Mix?
18.06.2024

It’s official, high-drama-election-fever has begun… For the next two weeks, the general election is going to carry on being the biggest thing in the news. It’s’ already drowned out other big business stories. Did you hear about the AI Summit in South Korea? Huge Ticketmaster hack? No? Anyone? The truth is that most mainstream news,…

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What type of bland are you?
01.07.2024

Get ready to dive back into the world of brand distinctiveness with some exciting insights from Breaking B2B Boundaries.  It’s not every day you see Taylor Swift, Dishoom, and Boris Johnson mentioned in the same breath, especially when discussing B2B branding. But we’ve crafted an intriguing exploration on how to break away from the bland and…

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Nelson Bostock Shines in PR Week Top 150 League Tables 2024 
15.05.2024

With the release of the 2024 PR Week league tables, we’re excited to share that we’ve earned a stellar rankings in three critical categories. Each of them underscores our team’s relentless pursuit of excellence in public relations.

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The State of GenAI: Developments in Comms & Marketing
17.04.2024

As we gear up to host the next chapter in our Humans vs Robots event series, we had the opportunity to sit down with our Group CTO, Tom Wilks, for an insightful discussion on AI trends. Our conversation covered recent advancements and shifts, practical applications, and the ways in which businesses are adapting to its…

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