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Last week NBU towers was host to a fascinating event. Industry experts came together to discuss how the next generation of B2B researchers are influencing the ever-changing B2B buying process. With insights from Google, marketing industry analysis house Econsultancy, security brand AVG and B2B Marketing magazine, we explored the challenges brands face in aligning communications…
5 points for a successful PR strategy in Germany By Tilo Bonow, CEO and founder of Berlin-based PR agency Piabo After launching in the US market, the next milestone for many US companies is conquering foreign markets such as Europe. With Germany being the economic powerhouse of the European Union, its capital Berlin presents an…
17.04.17, by Tim Lines, Associate Director Productivity is a utopia we’re all striving for. Sometimes that means working harder. However, it’s often a question of working smarter. Or, working in a different way. I recently spoke with B2B Marketing about and some of my tips and tricks. While there is no single answer to boosting…
This week we unveiled Canon’s exciting new urban art exhibition at London’s Pop Brixton. This was part of a Europe-wide initiative that highlights the importance of photojournalism in storytelling. The exhibition, part of our Wider Image campaign, champions photojournalists who play a vital role in our society. Subsequently, it featured images from award-winning photojournalist Paul…
“It’s the Oscars of the PR industry”. These were the opening words of PR Week Editor in Chief, Danny Rogers, welcoming the judges to the day of reckoning. A full day of analysing, challenging, deliberating and ultimately deciding who will walk away with the gongs at the PR Week Awards ceremony in October. And he’s…
By Tim Lines How can you understand and connect to an increasingly diverse nation if you are not diverse yourself? This stuck in my mind as we welcomed another bright group of students from the Taylor Bennett Foundation to NBU towers this week. The beauty of the programme is that it helps the students and…
If a picture can speak a thousand words, is it fair to say a GIF can speak a thousand feelings? At a recent Ignite event, during which each speaker had five minutes and a maximum of 20 slides to get their point across, our imagination was caught by one of the evening’s more enlightening talks…
The number of rough sleepers in the UK is on the rise. The most obvious of places to see this growing problem is in our own capital, which accounts for almost a quarter (23%) of the total number of rough sleepers in the UK (2,659 according to Crisis!) In London, regardless of whether you’re north,…
CES (The Consumer Electronics Show) is a myriad of innovation and technology. A cocktail of ambitious start-ups, huge industry players and tech enthusiasts. Connected devices dominated last year’s show. However, voice-controlled devices are this year’s major theme. Voice-controlled devices exploded into our homes in 2017. Largely thanks to advances in Natural Language Processing (NLP), which…
By Nick Clark, MD of Nelson Bostock Unlimited I recently contributed to a feature on maintaining employee engagement. The request was specific to the PR industry but could be easily applied to any industry, and any business. In answering the question, it’s hard not to leap to benefits (salaries and incentive schemes, healthcare, etc.). However,…