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Would you eat a turkey in December and pay for it in the New Year? With the rise of Buy Now Pay Later (BNPL), this is likely to be the first Christmas paid for by instalments! 2021 has been a phenomenal year for BNPL. It has accelerated into our lives faster than you might have…
Barclaycard launched a new TV campaign last week which mocks ‘cool’ Buy-Now-Pay-Later (BNPL) players like Klarna. Partnering with pop queen Grace Jones, the campaign tagline reads “Why does everything have to be cool these days?” And you probably know exactly what they’re talking about. Klarna has enlisted a slew of celebrities including Snoop Dogg and…
We often talk about “finding a hook”. Something that will make a story feel really timely and relevant to the audience – and therefore be widely seen and shared. #Cybersecmonth is a campaign run by the EU (and US Government in tandem) in October to raise awareness of cybersecurity threats and how people can protect…
We turned the camera on our team to find out what they’re most excited about when it comes to technology and innovation. This is clearly a passion point for us. We love to tell stories about innovation but also look for ways to innovate from within. Look out for more from us on this subject….
Today we launched a new face for Nelson Bostock, bringing together the agency, team, clients and our work in a way that allows us proudly to tell you more about the impact we’re making in the world. When Roger Nelson and Martin Bostock set up the agency back in 1987, they intended to generate pitch…
Stefan joined Nelson Bostock as an Account Assistant just one month ago and he’s already scooped a Winning Mind Award! Let’s find out more about the face behind the accolade. Why a career in PR and Communications? It’s actually something that I fell into by chance after studying journalism. I’m very creative and I knew…
Here at Nelson Bostock, we’re talking cybersecurity week in, week out thanks to our mix of clients that tap into this sector. So, it doesn’t take Cybersecurity Awareness Month for us to indulge in the latest news, but it has been a particularly interesting few weeks in terms of industry news. The US initially took…
At the start of 2021, we saw a seismic shift towards sustainability which has gained momentum as we’ve emerged from the pandemic and edge closer to COP26. Public awareness of climate change has never been greater and the role of communications has been a key driver in achieving this. Here are three things happening right…
Mobility Bytes: Episode 1 In this first episode of the series, Shane O’Donoghue interviews Mobility PR expert George Chamberlain on whether the HGV driver shortage could be solved by self-driving vehicles. Are self-driving vehicles the answer? And what’s the media’s role been in the crisis? Let us know what you think of this issue by…
Today’s essential reading is Ben Evans’ presentation, Mobile is eating the world. As you’d expect, it’s packed full of interesting statistics and insights into changing behaviour. For example, did you know that 7.5 trillion SMS are sent every year, and 7.2 trillion WhatsApp messages are sent every year. Or how about the fact that the…