A few weeks on from our panel event, The Media Reshuffle: Where is B2B Conversation Going? and we’re still reflecting on the valuable insights shared by our experts. During the event, we explored the shifting landscape of B2B communications, from the changing role of social media to the growing influence of B2B influencers and the…
Our next episode is live on LinkedIn! This time around, our host George Pope is joined by Paolo Pescatore who shares some key takeaways from the Mobile World Congress 2025. Together, they explore how AI is transforming networks, connectivity, and customer experiences, as well as the disruptive impact of satellite-based connectivity on traditional operators. Paolo…
Discover the Key takeaways from our event: “The Media Reshuffle: Where is B2B Conversation Going?”, that brought together leading voices in digital marketing, strategy, and content to explore the ever-evolving landscape of B2B communications.
We’re incredibly proud to celebrate Rejoice Ojiaku, our brilliant SEO Specialist, for being named one of the 50 Black Women Gamechangers in Media by The Media Leader UK in partnership with Join Our Table—a platform dedicated to recognising and celebrating the achievements of Black British women in media. This prestigious award honours trailblazers who are driving meaningful change, amplifying diverse voices, and shaping…
The latest episode of In Conversation is now live! Tune in as our SEO specialist, Rejoice Ojiaku, explores how SEO strengthens Digital PR—and why combining them is the key to maximising impact. Alongside our host, George Pope, they will explore: Watch the full episode here.
We are delighted to announce that we have been shortlisted for “B2B PR Agency of the Year” in the PRmoment Awards 2025. This is, of course, a testament to the hard work and talent of every single person at Nelson Bostock, our commitment to innovation and our fantastic clients! 🏆 Read more about the PRmoment…
In the aftermath of a crisis, some brands scale back their communications—even reducing their presence at key industry events. But staying silent for too long can raise questions. So, when should you break your silence, and what should you say? Our In Conversation host, Olivia Harry, sits down with Fiona Flanagan to explore the key…
The world of B2B communications and marketing is undergoing a seismic shift. As audiences become more demanding of the brands that seek to capture their attention, the functional, feature-first messaging that has long been a hallmark of B2B brands is no longer enough – brands seeking a deeper connection with their audiences need to start embracing a more human and emotionally resonant approach.
Building on the findings from our 2025 B2B Touchpoint Trends Report, Olivia Harry, our Creative Associate Director, shares her thoughts in The Drum on how a human-first approach is reshaping B2B marketing. From balancing function with emotion to evolving brand voice and the rise of new awards categories, Olivia highlights the increasing importance of human…
In the latest episode of In Conversation, our host George Pope sits down with Holly Hunter to discuss scaling PR and communications into new markets. Together they debate the drivers behind expanding in specific geographies, addressing reputation challenges, boosting sales, and when it might not be the right time to invest. If a market isn’t…
What’s next for B2B branding and customer experience? Econsultancy spoke with four B2B experts to explore trends shaping 2025—like the rise of generative AI, budget challenges, and how brands connect with their audiences. B2B branding is evolving and our Managing Director, Lucy Watson, shared her predictions on how emotional resonance and AI-driven insights will be…
We’re excited to share that we’ve been appointed as the PR and Communications agency of record for the National Physical Laboratory (NPL). Partnering with NPL is an incredible opportunity to shine a light on their vital role in science, engineering, and technology. We can’t wait to collaborate with their in-house team to amplify their work…
Exciting things are happening at Nelson Bostock… Our new series, In Conversation, where leaders in PR, comms, and marketing sit down for a conversational pulse-check across B2B, is live on LinkedIn. Hosted by our very own Olivia Harry, Creative Associate Director, and George Pope, Senior Account Director, each instalment features our guests sharing their experiences…
B2B influencer marketing has transitioned from isolated engagements to a core component of building trust and driving influence across complex decision-making processes. With multiple stakeholders involved, influencers are now essential in shaping conversations and guiding business decisions. Our Managing Partner, Caroline Coventry, shares advice with The Drum on how to engage B2B influencers effectively and…
We are very excited to welcome Holly Hunter to Nelson Bostock as our new Managing Partner. With over a decade of in-house and agency comms experience, Holly brings expertise in leading integrated communications for top technology brands and we’re thrilled to have her on board! Read more here.
We’re excited to announce that we have been appointed as the B2B and B2C PR Agency of Record for TP-Link UK Limited. As their unified, proactive press office, we’ll be driving greater awareness of TP-Link’s innovation, quality, and reliability. Together, we will change the conversation around connectivity in the UK, showcasing the unmatched value TP-Link…