Tag results
When it comes to awareness campaigns, the clue’s in the name – they’re about spreading information to help enlighten people. That means they need to be several things: eye-catching, interesting, and informative. As a designer, that’s the kind of challenge I love. World Menopause Day At both Nelson Bostock and TMWB, our agencies have always…
September 2023 was a big month for everyone. It was the warmest September ever on record, a river of wine coursed down the streets of Portugal, and Nelson Bostock launched their brand new Winning Minds Awards! With the creation of our brand new division Unlimited B2B, which comprises both the team in Nelson Bostock and…
In recent months, we’ve heard a lot about the difficulties of applying AI within the creative industries. For every benefit it promises, there’s a counterbalancing drawback. It can summarise complex ideas, but if the data isn’t clean, you’ll end up with a biased result. It can streamline your processes, but it can’t think creatively. If…
Organ donation is one of those things people so rarely think about. Mainly because it often involves something very emotional and sad – post-death arrangements – which most people would rather avoid thinking about. But, if you or someone you know have received a donated organ (like I did), you’ll know there’s a hugely positive…
Last month I finished a bootcamp at the School of Communication Arts 2.0 in Brixton to learn about creativity from the school’s dean, Marc Lewis, and I thought I’d share the things that resonated most with me as a PR. There are some great strategies here we should be unlocking to reach brighter, more vivid…
On the 30th of November 2022, OpenAI launched ChatGPT – an AI chatbot which spots patterns in language, learns from its mistakes and provides eerily human conversation. The chatter around this new generation of AI hasn’t stopped since. Fearful of missing their moment, tech giants such as Microsoft and Google rushed to release their own…
Self care is the practice of taking an active role in preserving and protecting one’s own personal wellbeing and happiness. Established in 2011, International Self Care Day was introduced to raise awareness of the benefits of self care, and to exhibit it as a cornerstone of a healthy lifestyle. Interestingly, the date, 24th July, was…
An overwhelming show of hands closed out our AI event. Host Martin Veitch had asked the room of assembled B2B marketers to raise them if they had started to introduce generative AI tools at work. When he asked the opposite – if anyone was planning on steering clear – all hands remained in laps. Clearly,…
Meet Callan, the latest to scoop the prestigious Winning Minds Award (alongside Ibby). Callan’s been a Bostocker for a year and a half now, during which time he’s demonstrated some incredible examples of news hijacking, and landed his clients in the nationals. He’s definitely a Winning Mind! Why did you pick a career in PR…
We’ve got some big news to share with you all. Today, we’ve launched Unlimited B2B – a new integrated agency partnership, designed to deliver a complete buyer experience across PR, comms and marketing. In the new world of communication, the need for all organisations to portray themselves in a consistent manner has never been more…