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#PR
Scaling PR and comms into new markets: Why, when and how?
15.01.2025

In the latest episode of In Conversation, our host George Pope sits down with Holly Hunter to discuss scaling PR and communications into new markets. Together they debate the drivers behind expanding in specific geographies, addressing reputation challenges, boosting sales, and when it might not be the right time to invest. If a market isn’t…

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National Physical Laboratory hires Nelson Bostock as agency of record ahead of 125th anniversary
16.12.2024

We’re excited to share that we’ve been appointed as the PR and Communications agency of record for the National Physical Laboratory (NPL). Partnering with NPL is an incredible opportunity to shine a light on their vital role in science, engineering, and technology. We can’t wait to collaborate with their in-house team to amplify their work…

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Unconscious Bias: Can AI Help?
09.07.2024

For years, ‘unconscious bias’ was understood to be a distinctly ‘human’ problem. Now, with the increasing uptake of AI, and on the heels of suggestions it could solve our bias problem, understanding where the human influence in AI ends is more important than ever.  Can AI help? Unconscious bias is a key term in conversations…

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Should Business and Politics Mix?
18.06.2024

It’s official, high-drama-election-fever has begun… For the next two weeks, the general election is going to carry on being the biggest thing in the news. It’s’ already drowned out other big business stories. Did you hear about the AI Summit in South Korea? Huge Ticketmaster hack? No? Anyone? The truth is that most mainstream news,…

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The Cost of Being Dull
05.06.2024

All Beige Everywhere  Well-meaning attempts to optimise marketing has created a wave of mediocre content. Marketing materials – from copy to designs and concepts – now often take on a cookie-cutter look and feel. This approach naturally nudges everything towards the middle ground, stripping away most elements of character and creativity.  Throw in the rise…

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Nelson Bostock Shines in PR Week Top 150 League Tables 2024 
15.05.2024

With the release of the 2024 PR Week league tables, we’re excited to share that we’ve earned a stellar rankings in three critical categories. Each of them underscores our team’s relentless pursuit of excellence in public relations.

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Winning Minds Awards: March 2024
03.04.2024

Welcome back from the Easter break! Before the long weekend, we celebrated this past month’s best work… PR Minds – Matt J “Matt has been so impressive over the past month, really stepping up on his account and wowing the clients. He’s been a machine, taking a reviews programme and running with it, securing new…

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Why tech sponsorship can be a game-changer for women’s sport
08.03.2024

The last year has been an almighty big one for women’s sports. Attendance records have been broken, coverage rights have been snapped up, and viewership figures are soaring faster than Chloe Kelly’s penalty kick that sent England to the World Cup quarter-final. (That was 111km/h to be precise, a speed faster than any single kick…

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Winning Minds Awards: February 2024
04.03.2024

It’s time to celebrate this month’s standouts, who took Feb by storm with some incredible work to take home the prize. GOAT – Sarah and Vicky Sarah and Vicky make operations look easy. They are often having to herd centipedes to get diaries in order – you could liken it to glueing down ducks’ feet…

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2024 is all about brand building
25.01.2024

2023 was a year defined by economic uncertainty, ChatGPT and the iconic Barbenheimer.  That was in no small part due to the efforts of marketers. They jumped on the hype in a way we haven’t seen before – I mean, a real life Barbie Dream House – wow?! But even as marketers look to 2024,…

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