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“Nobody reads advertising. People read what interests them, and sometimes it’s an ad.” Howard Luck Gossage (an infamous American adman dubbed “The Socrates of San Francisco”) coined this particular phrase in the ‘50s, but you could be forgiven for thinking it comes straight from a 2020s influencer handbook. Interest, or attention, is – and always…
In recent months, we’ve heard a lot about the difficulties of applying AI within the creative industries. For every benefit it promises, there’s a counterbalancing drawback. It can summarise complex ideas, but if the data isn’t clean, you’ll end up with a biased result. It can streamline your processes, but it can’t think creatively. If…
Organ donation is one of those things people so rarely think about. Mainly because it often involves something very emotional and sad – post-death arrangements – which most people would rather avoid thinking about. But, if you or someone you know have received a donated organ (like I did), you’ll know there’s a hugely positive…
Last month I finished a bootcamp at the School of Communication Arts 2.0 in Brixton to learn about creativity from the school’s dean, Marc Lewis, and I thought I’d share the things that resonated most with me as a PR. There are some great strategies here we should be unlocking to reach brighter, more vivid…
Self care is the practice of taking an active role in preserving and protecting one’s own personal wellbeing and happiness. Established in 2011, International Self Care Day was introduced to raise awareness of the benefits of self care, and to exhibit it as a cornerstone of a healthy lifestyle. Interestingly, the date, 24th July, was…
We’ve got some big news to share with you all. Today, we’ve launched Unlimited B2B – a new integrated agency partnership, designed to deliver a complete buyer experience across PR, comms and marketing. In the new world of communication, the need for all organisations to portray themselves in a consistent manner has never been more…
PR professionals have had a busy couple of weeks – though perhaps not quite as busy as the Chancellor. Hot on the tails of the dramatic collapse of SVB and rescue of its UK arm (a story that hit tech like an earthquake) came Jeremy Hunt’s long-awaited Spring Budget announcement on Wednesday 15th. So much…
Where do great ideas come from? Often, it’s hard to tell. They can burst into existence in a moment. Or they can come together slowly, flowing between teams of creatives and gathering steam with each new iteration. At Nelson Bostock, our lifeblood is finding original ways of telling our clients’ stories, getting them noticed, and…
Last month Katy scooped our monthly Winning Mind Award. The Winning Mind Award celebrates when people are living and breathing our agency’s values; Ambitious, Open, Proud, Honest and Creative. So we talk to our resident Texan on her career path, her perfect day and why she gifted someone a frog! Why did you pick a…
Following the release of the CMO Barometer report, UNLIMITED brought together a star-studded panel to discuss what will be key differentiators for businesses in 2023, how agency relationships will continue to evolve and the importance of creativity. More than 450 CMOs across eight European countries were interviewed about their key priorities as we head into…