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B2B influencer marketing has transitioned from isolated engagements to a core component of building trust and driving influence across complex decision-making processes. With multiple stakeholders involved, influencers are now essential in shaping conversations and guiding business decisions. Our Managing Partner, Caroline Coventry, shares advice with The Drum on how to engage B2B influencers effectively and…
In the latest episode of In Conversation, our host George Pope sits down with Holly Hunter to discuss scaling PR and communications into new markets. Together they debate the drivers behind expanding in specific geographies, addressing reputation challenges, boosting sales, and when it might not be the right time to invest. If a market isn’t…
It’s official, high-drama-election-fever has begun… For the next two weeks, the general election is going to carry on being the biggest thing in the news. It’s’ already drowned out other big business stories. Did you hear about the AI Summit in South Korea? Huge Ticketmaster hack? No? Anyone? The truth is that most mainstream news,…
Another month, another amazing performance from the brilliant B2B team! This month, we’re celebrating top designers, and PR teams with impact. PR Minds – Kirby, Emily, Sophie and Caroline “This team has been incredible in such a short space of time. Naturally, given the short timeframes, it was a bit of a scramble to the…
It’s probably fairly safe to assume that everyone’s heard of the so-called Wagatha Christie case by now. Unless, of course, you’ve been living under a rock. Or you have a far healthier relationship to reality TV than I do. The 2019 drama, which began when Colleen Rooney outed her fellow-WAG Rebekah Vardy for selling her…
“Nobody reads advertising. People read what interests them, and sometimes it’s an ad.” Howard Luck Gossage (an infamous American adman dubbed “The Socrates of San Francisco”) coined this particular phrase in the ‘50s, but you could be forgiven for thinking it comes straight from a 2020s influencer handbook. Interest, or attention, is – and always…
Is AI coming for our jobs? Can we trust it? What value can it actually bring? These were the questions buzzing in everyone’s ears at last week’s webinar from TMW’s team of fervent future-gazers. What’s Moving the Nation? is our regular temperature check on how the country is feeling and behaving, and the subsequent implications…
On the 30th of November 2022, OpenAI launched ChatGPT – an AI chatbot which spots patterns in language, learns from its mistakes and provides eerily human conversation. The chatter around this new generation of AI hasn’t stopped since. Fearful of missing their moment, tech giants such as Microsoft and Google rushed to release their own…
PR professionals have had a busy couple of weeks – though perhaps not quite as busy as the Chancellor. Hot on the tails of the dramatic collapse of SVB and rescue of its UK arm (a story that hit tech like an earthquake) came Jeremy Hunt’s long-awaited Spring Budget announcement on Wednesday 15th. So much…
In recognition of this year’s Black History Month, we wanted to highlight The 10,000 Black Interns Foundation and how they have helped NBU connect with talent. Since 2022, 10,000 Black Intern’s purpose is to transform prospects for young Black people in the UK by securing students and graduates with paid internships across an array of…