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“Nobody reads advertising. People read what interests them, and sometimes it’s an ad.” Howard Luck Gossage (an infamous American adman dubbed “The Socrates of San Francisco”) coined this particular phrase in the ‘50s, but you could be forgiven for thinking it comes straight from a 2020s influencer handbook. Interest, or attention, is – and always…
When it comes to awareness campaigns, the clue’s in the name – they’re about spreading information to help enlighten people. That means they need to be several things: eye-catching, interesting, and informative. As a designer, that’s the kind of challenge I love. World Menopause Day At both Nelson Bostock and TMWB, our agencies have always…
In recent months, we’ve heard a lot about the difficulties of applying AI within the creative industries. For every benefit it promises, there’s a counterbalancing drawback. It can summarise complex ideas, but if the data isn’t clean, you’ll end up with a biased result. It can streamline your processes, but it can’t think creatively. If…
When you ask Google for “the home of fintech”, the answer is no longer as clear cut as it used to be. Once considered the undeniable land of fintech opportunity, the UK has since come under fire from industry commentators, particularly after its controversial exit from the European Union. And, until recently, investment had likewise…
Last month I finished a bootcamp at the School of Communication Arts 2.0 in Brixton to learn about creativity from the school’s dean, Marc Lewis, and I thought I’d share the things that resonated most with me as a PR. There are some great strategies here we should be unlocking to reach brighter, more vivid…
On the 30th of November 2022, OpenAI launched ChatGPT – an AI chatbot which spots patterns in language, learns from its mistakes and provides eerily human conversation. The chatter around this new generation of AI hasn’t stopped since. Fearful of missing their moment, tech giants such as Microsoft and Google rushed to release their own…
We’ve got some big news to share with you all. Today, we’ve launched Unlimited B2B – a new integrated agency partnership, designed to deliver a complete buyer experience across PR, comms and marketing. In the new world of communication, the need for all organisations to portray themselves in a consistent manner has never been more…
PR professionals have had a busy couple of weeks – though perhaps not quite as busy as the Chancellor. Hot on the tails of the dramatic collapse of SVB and rescue of its UK arm (a story that hit tech like an earthquake) came Jeremy Hunt’s long-awaited Spring Budget announcement on Wednesday 15th. So much…
Where do great ideas come from? Often, it’s hard to tell. They can burst into existence in a moment. Or they can come together slowly, flowing between teams of creatives and gathering steam with each new iteration. At Nelson Bostock, our lifeblood is finding original ways of telling our clients’ stories, getting them noticed, and…
We are delighted to announce some significant promotions that will supercharge UNLIMITED’s Communications Division into 2023. Led by Will Hart as Group MD, with Nelson Bostock and Fever alongside Health Unlimited led by MD Clare Peck, we are excited to share that: Jo Chappel, Fever PR’s multi-award-winning creative has been promoted to Executive Creative Director…