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2023 was a year defined by economic uncertainty, ChatGPT and the iconic Barbenheimer. That was in no small part due to the efforts of marketers. They jumped on the hype in a way we haven’t seen before – I mean, a real life Barbie Dream House – wow?! But even as marketers look to 2024,…
2023 was a tough year for businesses and consumers. Economic headwinds and the geopolitical climate gave rise to a lot of uncertainty, but the evolution of new technologies unlocked creativity and inspired innovation. As we embark on the next year, trends will move at an unprecedented pace and drive change across the workplace, business, technology…
The second instalment of our ‘Humans vs. Robots’ event series revealed one clear reality – organisations are on their way to establishing generative AI within their day-to-day work. And is it any wonder? Generative AI has accelerated far beyond the hype we discussed in our first event. We’ve all heard the claims – it helps…
Is AI coming for our jobs? Can we trust it? What value can it actually bring? These were the questions buzzing in everyone’s ears at last week’s webinar from TMW’s team of fervent future-gazers. What’s Moving the Nation? is our regular temperature check on how the country is feeling and behaving, and the subsequent implications…
In recent months, we’ve heard a lot about the difficulties of applying AI within the creative industries. For every benefit it promises, there’s a counterbalancing drawback. It can summarise complex ideas, but if the data isn’t clean, you’ll end up with a biased result. It can streamline your processes, but it can’t think creatively. If…
When you ask Google for “the home of fintech”, the answer is no longer as clear cut as it used to be. Once considered the undeniable land of fintech opportunity, the UK has since come under fire from industry commentators, particularly after its controversial exit from the European Union. And, until recently, investment had likewise…
An overwhelming show of hands closed out our AI event. Host Martin Veitch had asked the room of assembled B2B marketers to raise them if they had started to introduce generative AI tools at work. When he asked the opposite – if anyone was planning on steering clear – all hands remained in laps. Clearly,…
We’re an agency driven by a passion for new technology and we’re used to staying on top of cutting-edge tech innovations, so it takes a lot to make us step back and have a truly ‘wow’ moment. But that happened this week with the launch of the Apple Vision Pro headset at the company’s WWDC…
In recent months we’ve watched ChatGPT bring artificial intelligence into public consciousness, seen the biggest tech companies making widespread layoffs and witnessed the rise of health tech. It’s easy to feel that we’re living in an age where we’ve already achieved ultimate digital literacy. But the truth is, technology is evolving beyond our imaginations, and…
PR professionals have had a busy couple of weeks – though perhaps not quite as busy as the Chancellor. Hot on the tails of the dramatic collapse of SVB and rescue of its UK arm (a story that hit tech like an earthquake) came Jeremy Hunt’s long-awaited Spring Budget announcement on Wednesday 15th. So much…