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Whether you love or loathe the platform, there’s no denying that LinkedIn has clout. Outside of TikTok, LinkedIn has the highest organic engagement of all platforms, averaging 3.1%. By comparison, Hootsuite says that Facebook’s average organic engagement rate is just 0.07%. (The average organic TikTok engagement rate averages at 18%) Furthermore, 70% of users say…
Meet Linn Nyrvik who joined last month. Linn joins the Social Media team and loves nothing more than technology (which is handy), London town and strong coffee. She’s going to fit in really well. Tell us about yourself. I’m a small-town girl from Sweden who moved to the city of my dreams 3 years ago…
Esther scooped this month’s Winning Mind Award. We find out how her career could have been so different but in the end she works at Nelson Bostock and carries tote bags 🤣.
It shouldn’t be news that it’s important to be interesting. Surely we all know that? But it’s something many brands are still struggling with. In the past, the big dogs held everyone’s attention – the big news outlets, the big brands, the big financial institutions, the big record labels. Whatever they produced, we consumed.
Here’s some good news. Nelson Bostock has started to work with leading computer hardware manufacturer and gaming laptop specialist, MSI. In recent years, MSI has established itself as one of the world’s top laptop brands. It is known for industry leading innovation and its bold ambition to create the perfect gaming laptop. The integrated brief…
Elaura Lacey scooped this month’s Winning Mind award. We find out what’s the best piece of advice she was given and how she can totally rock the dance floor. Why did you pick a career in PR and Communications? I love being creative and getting to use my writing skills, so a career in PR…
Buy-now-pay-later (BNPL) is quickly changing the face of consumer finance. If used correctly, BNPL has many benefits for consumers, including convenience, efficiency, and customer experience. Younger people in particular are embracing the chance to alleviate their financial pressures by staggering payments through installments. From a business perspective too, everyone is entering the BNPL arena –…
When I was invited to a meeting in the metaverse, my heart sank a little. Was it fear of the unknown or fighting the buzz and all-round obsession with the Metaverse? Who knows? We do know that we must embrace the ‘Future of work’. Be that hybrid or fully remote. Let’s be honest, the likelihood…
Through 2022 we can expect to see a range of new automotive brands coming to the UK, from Nio to Byton to Rivian. While many of these are either electric brands from established automotive manufacturers or start-ups, perhaps the most interesting new entrant to the car market is Sony, which earlier this year unveiled its…