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Happy new year! We’ve kicked off 2024 with some amazing work from our B2B team. Congratulations to this month’s award winners! PR Minds – Fiona I wanted to nominate Fiona, for her work leading the charge on our LNER deer story outreach. It deserves a big scream and shout! This story ended up going live…
2023 was a tough year for businesses and consumers. Economic headwinds and the geopolitical climate gave rise to a lot of uncertainty, but the evolution of new technologies unlocked creativity and inspired innovation. As we embark on the next year, trends will move at an unprecedented pace and drive change across the workplace, business, technology…
Another month, another amazing performance from the brilliant B2B team! This month, we’re celebrating top designers, and PR teams with impact. PR Minds – Kirby, Emily, Sophie and Caroline “This team has been incredible in such a short space of time. Naturally, given the short timeframes, it was a bit of a scramble to the…
The second instalment of our ‘Humans vs. Robots’ event series revealed one clear reality – organisations are on their way to establishing generative AI within their day-to-day work. And is it any wonder? Generative AI has accelerated far beyond the hype we discussed in our first event. We’ve all heard the claims – it helps…
It’s probably fairly safe to assume that everyone’s heard of the so-called Wagatha Christie case by now. Unless, of course, you’ve been living under a rock. Or you have a far healthier relationship to reality TV than I do. The 2019 drama, which began when Colleen Rooney outed her fellow-WAG Rebekah Vardy for selling her…
Another month at Unlimited B2B means another round of Winning Minds awards! As always our team have been working incredibly hard – read below to see the new awards and our winners! PR Minds – Beth Anderson “Clients are impressed with her ability to get used to their way of working so quickly, her diligence…
“Nobody reads advertising. People read what interests them, and sometimes it’s an ad.” Howard Luck Gossage (an infamous American adman dubbed “The Socrates of San Francisco”) coined this particular phrase in the ‘50s, but you could be forgiven for thinking it comes straight from a 2020s influencer handbook. Interest, or attention, is – and always…
When it comes to awareness campaigns, the clue’s in the name – they’re about spreading information to help enlighten people. That means they need to be several things: eye-catching, interesting, and informative. As a designer, that’s the kind of challenge I love. World Menopause Day At both Nelson Bostock and TMWB, our agencies have always…
In recent months, we’ve heard a lot about the difficulties of applying AI within the creative industries. For every benefit it promises, there’s a counterbalancing drawback. It can summarise complex ideas, but if the data isn’t clean, you’ll end up with a biased result. It can streamline your processes, but it can’t think creatively. If…
When you ask Google for “the home of fintech”, the answer is no longer as clear cut as it used to be. Once considered the undeniable land of fintech opportunity, the UK has since come under fire from industry commentators, particularly after its controversial exit from the European Union. And, until recently, investment had likewise…