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Pride 2023: Allies, We (Still) Need You 

“Violence thrives on silence.”

Trans activist Rio Amani opened a seminar I attended on Trans Allyship in the workplace with this impactful statement. Whilst it may sound like a bleak start to a blog about Pride, our current social climate has shown us that, even 53 years after the first march, Pride still has an important role to play.

For the fourth year running, the UK has fallen down ILGA – Europe’s rainbow ranking, which ranks European countries on the basis of their legal and political situation for LGBTQ+ people. Moving from 10th in 2021, to 14th in 2022 and sitting at 17th for 2023, this ranking is a bleak reminder of the difficult realities of being LGBTQIA+ right now.

As a member of the LGBTQIA+ community, I’ve found the recent years increasingly tough. Look at the news most days, and you’ll see stories about shrinking rights and people facing discrimination, abuse, and even death. It’s upsetting for anyone – but for many of us, it’s our life.

It’s also why vocal support matters so much.

In light of this, our DEI committee asked the question, “What can we do to make sure we continue to show support beyond Pride month?” We have a Belonging Commitment that ensures we create a safe space for every employee, client and partner, but we know it’s a constant evolution. To learn more about how we could do better, we attended WorkPride, a global Pride event which focuses on how companies can help the LGBTQIA+ community be safe in the workplace.

Education is integral

One of the key takeaways from this event was how integral education is for inclusion. This can come in many forms, such as engaging with educational and inclusive tv programmes, bringing in speakers, reading books, and more. Education is one of our Belonging Commitment pillars – our Book Club has just read ‘We Have Always Been Here’ by Samra Habib, a memoir which discusses the author’s experience of being a queer muslim. As well as that, our Film Club watched Pride!, which looks at when the queer and mining communities joined forces to protest against laws brought in by Margaret Thatcher. We come together to talk about the themes, our takeaways and what we’ve learnt.

It’s a good starting point, but the modules from WorkPride gave us more specific ways that we can actively encourage education in the workplace.

The first was an elearning module which tracks how far along employees are in their allyship journey, with categories ranging from ‘learner’ to ‘activist’. The second focused on reverse mentoring, with the aim of encouraging education around LGBTQIA+ issues by pairing senior members of staff with more junior members, usually from the LGBTQIA+ community, or another minority group.

The aim of reverse mentoring is to break down workplace hierarchies by allowing the senior staff member to be in the position of learning. This vulnerability and openness helps create a safe space where the needs of a minority community can be heard by someone who holds the power to implement change – an important step in creating true inclusive leadership. It’s given us real food for thought, and we’re going to explore how we might bring a reverse mentoring programme to our agency.

The importance of allyship

Whilst these modules usefully demonstrated how we can ensure our workplace is more inclusive, it was the modules on allyship that really stayed with us. One, on trans allyship, opened with a remembrance of the trans lives that have been lost to anti-trans violence this year. It was a sobering memorial that reminded us of the terrifying realities that this community faces every day

It may have begun on a serious note, but the session was a crash course on how to become an active ally with a memorable acronym:

Acknowledge
Recognise that every community faces different struggles – and the only way to truly understand is to listen to them.

Learn
Take this opportunity to educate yourself – there is so much information out there in many different forms – books, music, film, podcasts, the list goes on.

Level Up
Leveling up is about evening social inequity. Raise up those from communities that have been disproportionately affected by discrimination to give them opportunities that they otherwise may have been excluded from.

whY
This is a chance to reflect – what did you learn by being an ally, whether this be through education, speaking out or otherwise. Did this benefit the community? If it didn’t, that’s okay. All you have to do is learn from this experience and try again.

We were left with a quote that struck a chord with all attendees:

“If you’re not standing close enough to a marginalized group to be hit by the rocks thrown at them, you are not standing close enough”.

We felt that this quote rang true for what allyship is all about. It’s about standing together and using your shields to protect those without any – especially important when those people are under attack.

Typically, during Pride Month, corporations throw up a rainbow logo, and call themselves allies. This ‘rainbow washing’ ignores the realities that members of the LGBTQIA+ community still face today. Nelson Bostock has committed to being better. As a company, we recognise that we are not perfect, but we are committed to continual improvement, and will try as hard as we can to support all of our staff – even when the rainbow logos come down.

Emma Brine (left)
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Apple takes a giant leap into spatial computing

We’re an agency driven by a passion for new technology and we’re used to staying on top of cutting-edge tech innovations, so it takes a lot to make us step back and have a truly ‘wow’ moment.

But that happened this week with the launch of the Apple Vision Pro headset at the company’s WWDC event.

Rumours have been circulating for a very long time that Apple would enter the mixed reality space, and so expectation was high. After all, we’re used to Apple breaking the mould, selling us products we don’t yet know we need, but that have the potential to totally shake-up not only how we engage with technology and consume content, but also how we live.

This felt like the next big shift.

In the run-up, it felt like we’d been here before. At NB, we worked with HTC in the lead-up to the launch of the Vive headset and were involved in arranging hands-on demonstrations for journalists. I remember being totally wowed by the experience and with all the content available around the launch.

Coming eye-to-eye with an enormous blue whale as it swims past in an ‘under the sea’ experience is something that sticks with you.

I’ve personally dabbled a little more in VR at home. Earlier this year, my family and I had our first look at our new kitchen through a VR headset in the showroom. My 5-year-old daughter had the chance to see how it would look and walked around the virtual space before we agreed to the final design. It helped her to get excited that all the disruption would be worth it. She now asks when we can go back and do it all again (we can’t!).

Apple’s Vision Pro goes way beyond that experience. Even in the kitchen showroom that day, we still risked walking into walls or desks if we didn’t heed the warning that we were stepping out of the defined area quickly enough. I’ve heard personal stories of friends’ kids nearly taking their grandparents out at Christmas because a boxing game got a little too close for comfort. (Thankfully no grandparents were seriously hurt in the encounter.)

At WWDC, Apple showed us how their approach is different. It takes into account that there’s currently an invisible barrier where the real and digital worlds collide, and so has been developed to look at the experience as a whole.

Spatial computing, they say, aims to provide a seamless experience which bridges both worlds, and so avoids some of the pitfalls with the current technology. 

While the concept of engaging with someone (even one who can see your eyes) through a headset has received mixed feedback so far, it’s exciting to see that Apple has tried to push the mixed reality category beyond some of its current limitations.

It’s clear that a lot of work by developers, content creators and Apple’s marketing machine will need to happen now to create the breadth and depth of experience needed to excite consumer appetite and give this technology real use-cases. We’ll certainly be watching with interest to see what else emerges in the realm of spatial computing.

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Our Queeroes

It’s Pride Month!

The official theme for 2023 is “Strength in Solidarity” – inviting us all to celebrate not only the power and resilience of the LGBTQIA+ community, but also the incredible positive change that can be made by uniting together.

In a world where platforms of hatred and violence are upheld and often even celebrated, Pride seeks to illuminate the good that can, and has been, accomplished by those uplifting and supporting one another.

With this in mind, our DEI committee asked our colleagues to name and celebrate the voices of LGBTQIA+ people who have inspired them, highlighting the ‘queeroes’ who have impacted our lives…

Sarah Waters

Sam Kent

My ‘queero’ is probably novelist Sarah Waters, whose works often feature lesbian protagonists/storylines (Tipping the Velvet, Fingersmith, etc.). She’s an amazing writer who brings queer love stories to the masses.

Marsha P. Johnson

team choice

Marsha P. Johnson was one of the most influential figures in the Stonewall uprising[HM1]  that transformed the queer liberation movement in the twentieth century. That ‘riot’ is also sometimes cited as ‘the first pride’, since the marches take place every year in June to mark the anniversary. In short, without Marsha, there would be no pride! She is definitely a queero.

Read more aboout the Stonewall uprising here: The Stonewall uprising: 50 years of LGBT history

Audre Lorde

Charlotte Newbury

Poet & activist Audre Lorde (1934-1992) dedicated her life to challenging racism, sexism, and homophobia – describing herself as a “Black, lesbian, mother, warrior, poet.” I remember reading “Sister Outsider” when I was in university, and it had a dramatic impact on me – particularly her radical self-acceptance (which felt totally alien), and her commitment to intersectional activism. Throughout her life, she inspired generations to fight against all forms of oppression, reminding us that, “There is no such thing as a single-issue struggle because we do not live single-issue lives.” She is one of the 50 pioneers inducted on the National LGBTQ+ Wall of Honour within the Stonewall National Monument.

Samo White AKA Mister Samo

Edward Gould

Samo is an artist from Southsea. I met Samo years ago when he ran PlayDead studio, a gallery space used to raise the profile of local and emerging artists. Playdead sadly closed during the pandemic, so Samo now uses art and activism to educate and celebrate trans lives. He also uses his Instagram to tell his personal, frank and moving experience of gender transition.

Tom Daley

Bella Green

Tom Daley has been a leading light for the LGBTQ+ community in the sports sector. Recently, Tom released a documentary called ‘Illegal To Be Me’, in which Tom took a journey to some of the Commonwealth’s most homophobic countries to ask what the sporting world can do to help. The film culminates with Tom taking a very public stand at this year’s opening ceremony, in a powerful statement against homophobia. Tom has provided a manifesto to the Commonwealth Games Federation, written with contributions from LGBT+ people across the Commonwealth, to create meaningful, long-lasting change that ensures major sporting competitions are open to, and safe for, everyone.

Magnus Hirschfield

Emma Brine

Magnus Hirschfield was a German sexologist and an outspoken supporter of LGBTQ+ rights during the Nazi era. He is best known for his subsequent theory of sexual intermediaries, which held that there were many types of naturally occurring sexual variations found across the human population, such as hermaphroditism, homosexuality, and transvestism. In 1897 Hirschfeld established the Scientific-Humanitarian Committee with Max Spohr, Franz Josef von Bülow, and Eduard Oberg; it was the world’s first gay rights organisation. Its main goal was to fight for the abolishment of Paragraph 175 of the German Imperial Penal Code, which punished sexual contact between men. In 1919 Hirschfeld opened the first sexology institute in the world, the Institute for Sexual Science, in Berlin; the institute and the considerable holdings of its library and archives were destroyed by Nazi demonstrators in 1933. In 1934 he fled to Switzerland with the remains of his archive and the queer family he formed at his Institute.

Today, the LGBTQ+ victims of the Nazi regime are remembered by the Pink Triangle symbol. The pink triangle was originally sewn onto the shirts of LGBTQ+ people to identify and further dehumanise them. However, in the 1970s, activists reclaimed the symbol as one of liberation.

Jessica Kellgren-Fozard

Victoria Matthews

Jessica is a YouTuber and online influencer who (in her own words): adds “vintage lesbian fabulousness to a life with disabilities and chronic illnesses.” Her content is educational and uplifting, with some regular series (like ‘Queer History 101’) delving deeper into certain terms, historical moments, and notable figures.

Ocean Vuong

Ibby Bridges

Ocean is a poet & novelist who won the T. S. Eliot prize in 2017. He writes about his experience of life as a gay refugee in America – but also about relationships, and what it’s like to lose your mother, or survive a war. Reading his work is like listening to a friend who really gets you – I recommend everyone going through a tough time reads ‘Someday I’ll Love Ocean Vuong’!

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Winning Minds Matter, this week and every week

‘Winning Minds’ is Nelson Bostock’s company ethos. It guides us to deliver the best work we can for our clients. It means we are bold and ambitious, experiment with different tactics, and explore diverse and new ideas.

It helps shape our agency culture, so we can all be the best we can be. It means we focus on training and coaching so our people can learn and develop new skills. It gives us a North Star to come back to when celebrating successes.

It also means we prioritise mental well-being. Our team of Winning Minds are smart, creative, collaborative, and emotionally intelligent people. And their Winning Minds matter to us. So much so, we’ve got a working group – appropriately named Winning Minds Matter – dedicated to ensuring we continue to prioritise well-being at work. The team is made up of people from across the agency, in different disciplines and levels of seniority.

Ahead of Mental Health Awareness Week (MHAW), I asked the group how we should honour it this year. Set up by the Mental Health Foundation, MHAW takes place every May to encourage people to think about mental health, tackle stigma, and find ways to protect our mental well-being.

In 2021, the theme was nature, so we ran a photography competition to get our people enjoying outside spaces. Last year, we switched to the written word and created a poetry e-zine against the theme of loneliness.

This year the theme is anxiety, something that impacts millions of people in the UK every year, yet still holds a huge amount of stigma. We brainstormed as a team what we might do to increase people’s awareness and understanding of the topic.

There are lots of studies that identify a connection between colouring and relieving anxiety. So we took a bit of time out of our week to create a collage which will now sit proudly in our office as a reminder of the importance of prioritising mental health. We also held a quiz which raised money for Mind so others can get the help they need.

But perhaps even more important was our #AnxietyStories initiative.

Through opening up the conversation, we quickly realised how many of us have experienced anxiety, in different forms, in our lives.

So this week, some brave people across our business have been sharing their stories of living with anxiety. The aim was to break down barriers, trade coping mechanisms, and create a safe space where we can be honest and open with each other.

The impact has been far greater than we had expected. It’s not only raised awareness of a mental health issue, but also brought us closer together as a team.

I’m proud of the individuals who have shared their experiences, and proud to work in a business that cultivates a culture of belonging all year round.

After all, Winning Minds matter, this week and every week.

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Staying one step ahead of trending tech: Four key takeaways from South by Southwest 2023

In recent months we’ve watched ChatGPT bring artificial intelligence into public consciousness, seen the biggest tech companies making widespread layoffs and witnessed the rise of health tech. It’s easy to feel that we’re living in an age where we’ve already achieved ultimate digital literacy. But the truth is, technology is evolving beyond our imaginations, and we have to strike the balance between keeping up with the opportunities presented by tech, and keeping mindful of the implications and risks too.  

A few of our team members were lucky enough to attend TMW x BIMA’s breakfast event (you read that right – that’s our friends over at TMW Unlimited!) to recap their experience at South by Southwest back in March. South by Southwest is a music, film and technology festival held in Austin, Texas, each spring, bringing over 300,000 people to the state’s capital to celebrate all things tech, media, and culture. The TMW team, beyond hosting and attending events, went to scope out the latest tech trends, and brought back their findings to share. We came away from their BIMA Breakfast event with a myriad of different learnings on the importance of hanging onto our humanity in a tech-driven world.

The overall message was that it can be tricky to separate tech from ourselves, and that’s something to be mindful of both as a marketer and as a consumer. So here are four key ways to use rather than be used by tech:

Upskill yourself

Don’t let artificial intelligence pass you by. It’s a bit marmite at the moment – it’s hard not to be impressed by the capabilities of ChatGPT, for example, and how much easier it makes certain tasks, but tech leaders are concerned about the risks AI could pose to society. And with good reason: it accelerates the digital literacy divide, making the gap between those who have and those who don’t cavernous, and encourages the loss of critical thinking skills. It has been reported that AI could even be doing some of our jobs for us in the near future. So it’s important to learn how to use it to amplify our own capabilities instead of watching it overtake our abilities. Try using tools to do the drudge work, leaving more time for us to imagine, create and direct. Don’t get left behind. Don’t let AI pass you by.

Think about your tech health

How many times a day do you hit ‘accept cookies’ without really thinking about it? Do you wear a smart watch? Do you use apps like MyFitnessPal, Flo and Strava? Private data about us is everywhere – and do we really know where it’s going? It might seem inconsequential, but being mindful of the wider impact of this data is vital. Flo, for example, stores data on menstrual cycles to help people manage them better – but surely that means it holds onto data around pregnancies too. In a time when abortion rights are seemingly vanishing in some places, mismanagement of data like this could be catastrophic for users. So we need to be as aware of our tech health as we are our physical health. So much of tech conveniences us, but it’s important to consider the risks to our data, and society, too.

Take care of your ‘self’

Tech can be a health hazard or a health hero. The bad news is it can desensitise our reactions and emotions and can reduce our sense of self. If you’ve ever spent a day mindlessly scrolling TikTok and struggled to regulate your mind afterwards, you’ll know what I mean. Tech detaches us from the world around us, and numbs the risk and friction we experience, which are important aspects of feeling things, whether it be love, hate, boredom, excitement, joy or sorrow. But on the other hand, advances in tech are making genuine inroads to improving our health too; wearable tech can detect atrial fibrillation and enable people to get treatment quickly, for example. Wellness apps like Headspace and Thrive are bringing tactics for supporting our own mental health to us whenever we need them. Tactics for enhancing our health and wellbeing are all-the-more accessible and we’re living longer, so we need to be embracing the opportunities tech gives us – but ensure we use it wisely in connecting with ourselves, rather than numbing our sense of self.

Make informed choices

We already know that sustainability is a growing factor in the decisions customers make. But how much of that is rooted in real knowledge? What does sustainability really mean in your industry? Businesses are often accused of greenwashing, creating cynicism for some consumers and downright confusing others. So transparency is key – and we need to know not only how our tech habits impact the environment, but also how innovations in tech can inform our climate knowledge. Consider the impact of churning through iPhone after iPhone every two years: aside from emissions from manufacturing and delivery, how many tangled sets of earphones lie in landfill? And what about the emissions that result from cheap Amazon phone cases being imported from the other side of the world? But it’s not all bad news. AI, for example, can be used to track carbon emissions across the planet, which can be used to inform renewable energy infrastructure. Tech can also be used to make global supply chains more transparent. And as sustainability continues to grow as an area of concern, all of this helps us to reflect and react to take meaningful action – both as marketers and as consumers.

Above all, the key takeaway that has been stuck in my mind ever since the TMW x BIMA event is that we need to be one step ahead, because tech desensitises us to our capabilities. Consider how many skills and activities can be performed by tech now – we’re hurtling towards a future where technology can outsmart the human mind. It’s hard to comprehend how terrifying that is! And the more we blindly rely on technology, the more we forget how incredible humans can be.

Of course, being one step ahead is easier said than done. We’re all busy people, and who has the time to sit through endless AI courses? But if you pause and consider where your data is going before you automatically hit ‘accept cookies’, or if you stop to reflect on whether an app has become too addictive to you, you’re already on the road to mindfully using tech.

Ultimately, the greatest innovations in technology should enrich our humanity and enhance our skills – rather than eliminating them altogether.

Check out SXSW 2023 event coverage to find out more about trending tech: https://www.sxsw.com/


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How brands can jump on big political moments

PR professionals have had a busy couple of weeks – though perhaps not quite as busy as the Chancellor. Hot on the tails of the dramatic collapse of SVB and rescue of its UK arm (a story that hit tech like an earthquake) came Jeremy Hunt’s long-awaited Spring Budget announcement on Wednesday 15th.

So much change is dizzying. You’d be forgiven for holding your breath and waiting for it all to play out. But for the ambitious and brave businesses out there, the angles and opportunities are almost limitless. We’ve seen proactive comment shared on everything from the Budget’s ‘levelling up fund’ to the new ‘plan for quantum’, or otherwise offering opinions on the leadership failings of SVB.

Why is it important? An announcement as significant as this has enormous implications for the next few years at the very least, and an effect on a huge number of people and industries. It’s an opportunity to connect to wider and new audiences, and contribute to the debate. As both the press and public seek out expert commentary, our clients have a great opportunity to step forwards. 

To do this well and respond – in near real time – to big political moments, you have to be mindful of the life cycle of the story. And remember this timeline – it might save your left one day:

1. BEFORE: do your research 

The good news is that announcements as big as the Spring Budget require the government to undertake a lot of forward planning. That means you can be certain of a fast-moving rumour mill to help inform your research. 

Contention creates news – and journalists are always willing to hear a different perspective. So, in the run up, ask yourself what aspects of the announcement could be controversial? What claims may need verifying? What are the main sources of debate? 

Until the news breaks, there’s no certainty that what you’re hearing is entirely correct – but that doesn’t mean you can’t prepare. In the days (and sometimes weeks) before a big announcement, keep an ear to the ground and an eye on the news.

Ideally, you’ll have a pre-approved comment on standby prior to any announcement going ahead. Stay on message, but remember that from a journalists’ point of view, the bolder the better. To cut through the noise on such a competitive hijacking opportunity, insights need to be fresh, consequential and even divergent from the main narratives. 

Planning ahead allows you to respond quickly to the news when it does land – and that responsiveness pays dividends when it comes time to pitch. 

2. DURING: have someone ‘on the ground’ 

If the past few years have taught us anything, it’s that none of us can truly predict with any certainty what’s around the corner. No matter how prepared you are, or how comprehensive you believe your research to be, it’s vital to have someone watching the announcement in real time. 

If you’ve drafted a comment beforehand, you’ll be in a better position when most are scrambling to respond – but you still need to be ready to react to any surprises, additions, or last minute changes. 

Additionally, with less pressure on the need to draft and communicate with clients, this time can be used to study the wider context – to stay mindful of the response the news is receiving, and use this understanding to guide your comms. 

Remember to consider what isn’t being said. Sometimes silence on a particular topic speaks volumes – another potential source of debate.

It’s undoubtedly a delicate balance. Being aware of the wider context around an announcement – and the optics involved – are just as important as the message you craft, especially considering the often divisive nature of such political announcements and news stories. 

3. AFTER: don’t lose momentum 

As the ripples from the initial announcement begin to spread, opportunities to comment often pick up, rather than slow down. 

In the days and weeks after any announcement there’s a huge opportunity to take advantage of additional news hooks. This is also the time to tap into editorial opportunities, and land bigger features. 

As the political opposition, industry leaders, and individual organisations measure the impact of news, you’ll often find a wider debate beginning to form. Think feature pieces, letters to editors, and comments on the wider industry are often sought after, provided you have something unique to add. 

As momentum builds, and stories spread, it becomes more vital than ever to keep focused in order to capitalise on opportunities as and when they arise. 

//

So there you have it. Don’t shy away from political moment. Navigate them well and your impact can be stratospheric. 


Have a comment that needs to be heard? 

If you’ve got something to say – let’s talk. We’ll help you define your voice, sharpen your story, and get your messages out there.

Reach out to our Business Development Manager: Sarah.Alexander@unlimitedgroup.com

Or contact info@nelsonbostock.com

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In case you missed it: 5 key takeaways from MWC ‘23

After the interruptions of recent years, you might have thought that trade shows were dying off. If Mobile World Congress 2023 is anything to go by, in-person events are back.

This year’s MWC welcomed a staggering 88,500+ attendees, from 202 countries and territories, there to hear from 2,400+ exhibitors and 1000+ speakers. Forgive the number dump, but it’s the clearest way to demonstrate the scale of the event. It is a very big show.

Packed full of gadget demonstrations, debate and thought leadership, MWC is a hotbed of news, innovations and trends. As expected, this year the floor displayed innovations in AI, AR, VR, mobile phones, headsets, batteries, 6G… and much more.

According to Paolo Pescatore, a Tech, Media & Telco Analyst at PP Foresight, there was “no real standout innovative tech” this year, but a few common themes definitely caught our attention. So, here are five, quick takeaways from MWC 2023:

1.    It’s better being green

Sustainability remained a key focus for many of the exhibitors. In the most recent Global Trends 2023 report, 80% of telcos rated energy efficiency as either important or extremely important to their planned upgrades.

Unsurprisingly, then, it was clear that the industry has made significant progress towards more meaningful and scalable solutions, ultimately making greener decisions more accessible for consumers.

We saw companies such as Bioo showcase nature-powered tech like their Bioo Panel – a ‘biological battery’ which uses soil to generate energy and save water – while Nokia unveiled a partnership to deliver more sustainable chip architectures.

2.    Developers unite!

The Open Gateway initiative launched by the GSMA during the first day of the conference signals a significant shift in the way the telecoms industry designs and delivers new and innovative services.

The Open Gateway comprises a framework for APIs for universal networks. The aim is to unite the telecoms industry around open APIs – allowing cloud providers and developers to launch and update services faster, using a single access point model.

The move turns networks into developer-ready platforms. Expect to see more on this in 2023.

3.    Networks and speed

As expected, 5G featured prominently – though there was a sense amongst attendees that it had yet to prove itself to be the profitable revolution telcos had hoped for. “Speeds are not what will ultimately sustain pricing premiums (and therefore revenue growth),” the GSMA reported (via IBC). “A ‘wow’ factor is required to attract new customers or incentivise existing ones towards higher spend.”

There’s hope that this ‘wow’ factor could be delivered by the range of AR and VR technologies on display. The Metaverse is expected to continue growing through 2023, and exhibitors showcased a diverse range of applications – from flight simulators to avatar-based virtual meetings.

6G was mentioned, too, though it did not feature heavily – with network providers focusing more on applications across the metaverse, and enterprise-focused developments like private networks (which arguably received more attention than 5G).

4.    A changing of the guard?

A new brand is not news. But it might signal something bigger?

Nokia’s rebrand captured the limelight – the brand is apparently now ready to ‘[unleash] the exponential potential of networks’ – but there were rumblings of reinvention under the surface of telecoms businesses, too. There were whispers heard throughout the event of upcoming CEO transfers – though little is known about who, where, or when. This is “one to watch closely over the next 6-12 months,” said Paolo.

It’s difficult to know how significant the changes could be, but a telco industry shake-up might be heading this way…

5.    Are big names playing ‘fair’?

As expected, the fairness debate concerning the funding of network infrastructure developments raged on. Attendees heard from both sides – from speakers including EU Industry Chief Thierry Breton, and CEOs from Orange (Christel Heydemann) and Netflix (Greg Peters).

A proposed solution is the ‘fair share’ involvement of tech giants, who would be charged alongside consumers for the data used by their apps. The top six tech giants generated over 55% of all telecom networks’ traffic, according to a report from the European Telecommunication Network Operators’ Association.

Unsurprisingly, these big tech players are against being required to financially support the rollout of telecoms infrastructure. Some have raised concerns about its potential to weaken European net neutrality principles, which are designed to ensure all internet traffic is treated indiscriminately.

Netflix CEO Peters dubbed this initiative an “entertainment tax.”

The European Commission launched a 12-week consultation in February, open for contributions until the 19th May 2023.

It’s a thorny topic, there’s no doubt about that. Keep an eye on this space!


Ready to influence the next big debate?

If you’ve got something to say – let’s talk. We’ll help you define your voice, sharpen your story, and get your messages out there.

Reach out to our Business Development Manager: Sarah.Alexander@unlimitedgroup.com

Or contact info@nelsonbostock.com

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Spotlight On Creativity: Love Your Pet Day

February 20th is National Love Your Pet Day, a day for  us to share our love with our furry friends of all forms – whether it be cats, dogs, birds. In honour of this day, I wanted to share a short blog about my love for dogs and live dog drawing events I run on the weekends. 

I’ve been surrounded by dogs all my life. Growing up as an only child they’ve always been the sibling, playmate and partner in crime. This passion for animals is also shared with my family. Starting with pet sitting for neighbours and family friends, it has continued with creating an animal sanctuary for hedgehogs, birds and field mice which we found injured in our garden or the neighbours’ garden. 

This passion for animals, and especially dogs, has carried through to now. During the day I’m a senior digital designer within the Comms Studio at Nelson Bostock Unlimited creating wireframes, UX thinking, and UI execution for various clients. However outside of work I have a huge passion for illustration, specifically pet portraiture. I started drawing dogs from a very young age and now run live dog drawing stints at pubs around London on some weekends. These live drawing events help me with sketching under time pressure. I sketch each dog portrait within 30-45 mins. This aids my sketching skills for our clients when it comes to developing quick ideas for logo designs, key visual mock-ups for new business pitches and wireframe concepts for digital projects.  It’s also a brilliant way to explore my creativity onscreen and offscreen.

See some examples of my live dog drawing portraits below:

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Meet Ibby – our latest Winning Mind

Meet Ibby the latest to scoop the prestigious Winning Minds Award (alongside Katy) Ibby only joined us in August last year but has made a huge impression so far and we can’t wait to see what else she brings.

Why did you pick a career in PR and Communications?

I had previous ambitions to be a journalist and stumbled into PR while on the hunt for journalist jobs. For me, PR allows me to work on my passions outside of writing, including event planning and in-depth research which I love. I also enjoy how social of a job it is.

What’s the best advice anyone has ever given you?

Don’t sweat the small stuff. Learn from your mistakes and move right along.  

Tell us a bit more about your interests – how would you spend an ideal Saturday afternoon? 

My ideal Saturday afternoon involves rolling out of bed at noon, probably after a healthy five hours sleep from the night before, meeting up with friends for a lazy brunch and a wander round some museums or an art gallery with a massive black coffee. Maybe a hot yoga class if I’m feeling particularly energetic.

And what are your hobbies?

I enjoy standard grandma activities like crochet, painting ceramics and looking after my plants! But I also play a lot of video games and love going to festivals and raves on the weekends as I adore live-music. Working on Canon has made me very keen to try photography – watch this space!

What’s one thing that people should know about you?

I regularly consider breaking my decade of vegetarianism for tuna.

What’s one thing that would surprise people about you?

I survived abseiling down the ArcelorMittal Orbit at Stratford to raise money for the National Autistic Society – I’m terrified of heights and screamed pretty much the entire way (I owe an apology to everyone within a mile radius).

What makes you a Winning Mind?

Honestly, I was super surprised to win! But I persevere and try to be adaptable to rolling with the punches on everything from byline tweaks to client changes.

Any advice for future Winning Minds contenders?

Your unique perspectives are wonderful and sharing them with your teams during brainstorms is even more wonderful. Don’t be afraid to speak up, own actions and manage up.

Categories
News

Fresh Perspectives: What’s Inspiring Us At Nelson Bostock?

Where do great ideas come from? Often, it’s hard to tell.

They can burst into existence in a moment. Or they can come together slowly, flowing between teams of creatives and gathering steam with each new iteration.

At Nelson Bostock, our lifeblood is finding original ways of telling our clients’ stories, getting them noticed, and helping their brands stand out in a crowded market.

Our mission is to bring life to innovation. We gather countless views, from across the creative, political and business worlds, to generate new ideas for our clients – and make them real.

With that in mind, we put a question to our team: what’s helping you stay at the forefront of your field right now?

We got back podcasts, newsletters, blogs, YouTube channels and more. So, to see what inspires our team to deliver fresh campaigns, year on year – read on…

Will Hart, Group Managing Director

It’s worth listening to the A16z podcast, from Andreessen Horowitz, the San Francisco-based venture capital firm.

Discussing tech and cultural trends, it can be hit and miss, but covers important issues by speaking with some of the heaviest hitters in the business world and beyond.

I find it can be very useful in providing smart, relevant content for conversations with senior clients.

Listen: https://a16z.simplecast.com

I also regularly listen to the Rest is Politics podcast too, from Tony Blair’s former spin doctor Alistair Campbell and former Tory MP Rory Stewart. It covers politics, but much else besides.

It’s currently the number one podcast in the UK, and basically essential listening on what’s going on in our country – and in global geopolitics.

It feels vital to be up on the latest they have to say about everything (the News Agents podcast is the key competitor and also very good).

Listen: https://shows.acast.com/the-rest-is-politics\

Finally, there’s the Sensemaker podcast from Tortoise Media. It’s another one that can range pretty far and wide in terms of content, but it’s great for in-depth briefings into the crucial business, cultural, political issues of the day.

Listen: https://www.tortoisemedia.com/listen/sensemaker-daily/

Roi Perez, Social Media Account Director

I love reading No Mercy / No Malice. It’s a weekly series of articles from Scott Galloway, Professor of Marketing at NYU Stern, where he shares his take on tech and relationships in the digital economy. 

Scott Galloway is a famous marketing academic, strategist and writer. I like reading his books, blogs, and newsletter because he looks at wider behavioural trends and anthropological factors, and how they might affect people’s interactions with brands – and each other. 

Increasingly, clients rely on their own data sets to inform them about owned brand performance. They have access to more and more tools, and more data sets.

This series arms me with insights they might not know, so I can help them navigate the rapid pace of change we’re seeing in the marketing landscape at the moment.

Read: https://www.profgalloway.com/ 

Dan Wong, Senior Content Producer


I follow a YouTube channel started by one of my all-time favourite photographers, Alec Soth.

Alec Soth is a renowned photographer, but he’s also a photobook enthusiast. He started the YouTube channel in 2021, and posts to it rather sporadically.

His videos are usually a deep dive into a photobook, or themes related to photography. I think the book form is the best way to appreciate photos, so this hits the spot for me.

Alec is an artist who really understands the language of photography, and how the right sequence in a book can really open up a concept, tell a story, or engage your imagination.

Watch: https://www.youtube.com/@AlecSothYouTube/videos

Geraldine Mollard, Design Director

I find Pinterest Predicts gives a great behind-the-curtain view into consumer activity and emerging trends. The app makers predict topics that will blow up on social media apps based on previous searches.

When people use Pinterest to pin their favourite outfits, seek out inspiration for their next hairstyle, or hunt for ideas to celebrate their granny’s 100th birthday, Pinterest gathers that data to create an informative source of data about people’s current interests.

The research can be filtered by audience, brand values or categories. I get valuable inspiration and market insight every time I stick my nose into it!

Read: https://business.pinterest.com/en-us/pinterest-predicts            

Liam Machin, Copywriter

I would recommend taking a look at the Digital Quadrate Instagram page. The page’s bio says it all – ‘helping you learn something new today’. It delivers super simple videos with a bunch of useful websites for both personal and work use.

Although I do love their suggestions to explore indie websites that let you watch 90s TV on a simulator, the website has loads of handy tools when you’re working on something creative. It also gives really helpful shortcuts and pointers if you’re working on a big project that needs design direction, for example.

Explore: https://www.instagram.com/digitalquadrate/?hl=en

Additionally, I really enjoy The Marketing Meetup, a super informal content hub and community. It’s brilliant, and filled to the brim with incredible educational resources all about marketing.

It offers many bitesize marketing tips and a really digestible newsletter with insights from the many events, webinars and blogs they produce across the year.

Read: https://themarketingmeetup.com

Get in touch – how can we tell your story?

Of course, that’s just a small snapshot of where our team finds inspiration. Ideas spring from all sorts of unlikely places. But some of the best ideas – the winning campaigns – emerge from our collaboration with our clients.

So, if you’ve got something to say – let’s talk. We’ll help you define your voice, sharpen your story, and get your messages out there.

Reach out to our Business Development Manager: Sarah.Alexander@unlimitedgroup.com

Or contact info@nelsonbostock.com