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The world of B2B communications and marketing is undergoing a seismic shift. As audiences become more demanding of the brands that seek to capture their attention, the functional, feature-first messaging that has long been a hallmark of B2B brands is no longer enough – brands seeking a deeper connection with their audiences need to start embracing a more human and emotionally resonant approach.

You can’t safely go where no-one’s gone before.  There’s a silent killer that’s been stalking the B2B marketing world for years now. It’s not AI. It’s not dwindling budgets. It’s not a lack of appetite for content. It’s dullness. Dull, boring B2B. And that’s because too many brands play it safe in a market where…

For years, ‘unconscious bias’ was understood to be a distinctly ‘human’ problem. Now, with the increasing uptake of AI, and on the heels of suggestions it could solve our bias problem, understanding where the human influence in AI ends is more important than ever.  Can AI help? Unconscious bias is a key term in conversations…

Get ready to dive back into the world of brand distinctiveness with some exciting insights from Breaking B2B Boundaries.  It’s not every day you see Taylor Swift, Dishoom, and Boris Johnson mentioned in the same breath, especially when discussing B2B branding. But we’ve crafted an intriguing exploration on how to break away from the bland and…

It’s official, high-drama-election-fever has begun… For the next two weeks, the general election is going to carry on being the biggest thing in the news. It’s’ already drowned out other big business stories. Did you hear about the AI Summit in South Korea? Huge Ticketmaster hack? No? Anyone? The truth is that most mainstream news,…

All Beige Everywhere  Well-meaning attempts to optimise marketing has created a wave of mediocre content. Marketing materials – from copy to designs and concepts – now often take on a cookie-cutter look and feel. This approach naturally nudges everything towards the middle ground, stripping away most elements of character and creativity.  Throw in the rise…

B2B marketing has often been overshadowed by its B2C counterpart.

We’re directly challenging this perception with our exciting new thought leadership series, Breaking B2B Boundaries.

We will be cutting through the ordinary and exploring new frontiers in business innovation. It’s time to transform industry norms and steer your business toward exciting new horizons.

With the release of the 2024 PR Week league tables, we’re excited to share that we’ve earned a stellar rankings in three critical categories. Each of them underscores our team’s relentless pursuit of excellence in public relations.

As we gear up to host the next chapter in our Humans vs Robots event series, we had the opportunity to sit down with our Group CTO, Tom Wilks, for an insightful discussion on AI trends. Our conversation covered recent advancements and shifts, practical applications, and the ways in which businesses are adapting to its…

We are thrilled to announce that UNLIMITED has been acquired by Accenture. This acquisition marks a significant milestone in our journey, with a new future as part of Accenture Song.  After a period of sustained success, we are today joining the world’s largest tech-powered creative group. Getting to know the Accenture Song team it has…

Welcome back from the Easter break! Before the long weekend, we celebrated this past month’s best work… PR Minds – Matt J “Matt has been so impressive over the past month, really stepping up on his account and wowing the clients. He’s been a machine, taking a reviews programme and running with it, securing new…

The last year has been an almighty big one for women’s sports. Attendance records have been broken, coverage rights have been snapped up, and viewership figures are soaring faster than Chloe Kelly’s penalty kick that sent England to the World Cup quarter-final. (That was 111km/h to be precise, a speed faster than any single kick…

It’s time to celebrate this month’s standouts, who took Feb by storm with some incredible work to take home the prize. GOAT – Sarah and Vicky Sarah and Vicky make operations look easy. They are often having to herd centipedes to get diaries in order – you could liken it to glueing down ducks’ feet…

At the end of 2023, we moved our offices back into the centre of Soho, the undisputed heart of London’s LGBTQ+ scene. As February is LGBTQ+ History Month, our DE&I committee thought it was important to pay homage to the space where we are lucky enough to reside – and, in doing so, we discovered…

As we move past the so-called GenAI ‘debate’, marketers are now tackling the next big question: how to adopt AI. They’re looking to bring AI into their marketing organisations, into their teams, augmented into their processes, and with an ultimate view to moving into AI-assisted effectiveness.  Agencies are a vital partner for brands on this…